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What Would Google Do?
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ISBN-13:
9780061709692
Veröffentl:
2011
Erscheinungsdatum:
20.09.2011
Seiten:
288
Autor:
Jeff Jarvis
Gewicht:
219 g
Format:
209x136x20 mm
Sprache:
Englisch
Beschreibung:
Jeff Jarvis is the proprietor of one of the web's most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007-11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.
Draws on the examples of the thriving Internet company to discuss the unique challenges of the modern business world, covering such strategies as building on strengths, networking effectively, and learning from mistakes.
"Eye-opening, thought-provoking, and enlightening."
-USA Today
"An indispensable guide to the business logic of the networked era."
-Clay Shirky, author of Here Comes Everybody
"A stimulating exercise in thinking really, really big."
-San Jose Mercury News
What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.
-USA Today
"An indispensable guide to the business logic of the networked era."
-Clay Shirky, author of Here Comes Everybody
"A stimulating exercise in thinking really, really big."
-San Jose Mercury News
What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.