From 2011 to 2012 Joel Gurin served as chair of the White House Task Force on Smart Disclosure, using Open Data to help consumers make informed choices on healthcare, financial services, education, and energy. An awardwinning science journalist, he is currently senioradvisor at the GovLab at New York University. Gurin is the former editorial director and executive vice president of Consumer Reports and the former chief of the consumer bureau of the Federal Communications Commission.

Preface: My Journey Through the Datasphere ix Acknowledgments xiiiIntroduction: The World's Greatest Free Resource 1Part 1 The Power of Open Data1 . An Opportunity as Big as the Web 72 . Hot Startups: Turning Government Data into Dollars 233 . Consumer Websites: Choice Engines for Smart Disclosure 434 . New Companies to Manage the Data Deluge 675 . Data-Driven Investing: New Tools for Business Analysis 816 . Green Investing: Betting on Sustainability Data 937 . Savvy Marketing: How ReputationalData Defines Your Brand 1118 . The Marketing Science of Sentiment Analysis 1299 . Tapping the Crowd for Fast Innovation 14110 . The Open Research Lab: InnovatingThrough Open Collaboration 155Part 2 The Business Environment: New Trends in Open Data11 . Privacy, Security, and the Value of Personal Data 17712 . Doing Business in a See-Through Society 19713 . Government and Data:Setting the Rules for an Open World 21314 . The Open Data Future 235Selected Bibliography 245Appendix A: Using OpenDataNow.com 251Appendix B: Defining Data Categories 253Glossary 257Chapter Notes 275Index 313

What happens when Big Data is made open to YOU?

Discover how Open Data can benefit you, your business, and your brand

" Open Data Now is an instant classic-essential reading." --Daniel Goleman, author of Emotional Intelligence and Focus

What is Open Data? Open Data is the world'sgreatest free resource--unprecedented access to thousands of databases--and it is one of the most revolutionary developments since the Information Age began. Combining two major trends--the exponential growth of digital data and the emerging culture of disclosure and transparency--Open Data gives you and your business full access toinformation that has never been available to the average person until now. Unlike most Big Data, Open Data is transparent, accessible, and reusable in ways that give it the power to transform business, government, and society.

Open Data Now is an essential guide to understanding all kinds of open databases--business,government, science, technology, retail, social media, and more--and using those resources to your best advantage. You'll learn how to tap crowds for fast innovation, conduct research through open collaboration, and manage and market your business in a transparent marketplace.

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PRAISE FOR OPEN DATA NOW
"In Open Data Now , Joel Gurin presents a strategy for success in the coming era of massivedata. Open Data gives business unprecedented power to understand customers and earn their trust. Any organization that wants to connect with the people it serves needs these lessons. Open Data Now is an instant classic-essential reading for entrepreneurs, small business owners, corporate executives, or anyone who needs to understand this new information reality." -- Daniel Goleman, author of Emotional Intelligence and Focus: The Hidden Driver of Excellence

"Data is the new oil of the Internet, yet much of it is locked up because of habits inherited from the days of index cards and filing cabinets. In Open Data Now , Joel Gurin, who lives at the epicenter of this new data-driven world, describes how these hidden resources canbe transformed into public wealth and vibrant commerce, and gives us a road map for making it happen. This book will convert you to a new way of thinking about data and open your eyes to huge new possibilities." -- Alex "Sandy" Pentland, Director, MIT Media Lab Entrepreneurship Program

"This compelling and cutting-edge book is a must-read for anyone following the panoply of issues swirling around personal and public data." -- Josh Gottheimer, General Manager, Strategic Initiatives and Ope