B. Douglas Bernheim graduated with an A.B. in Economics from Harvard University, summa cum laude and Phi Beta Kappa, in 1979. He entered graduate study at M.I.T. under a National Science Foundation Graduate Fellowship and completed his Ph.D. three years later. He began his academic career at Stanford University and taught there from 1982 to 1987. He left Stanford in 1988 to assume an endowed chair in the Department of Finance at Northwestern Universitys J.L. Kellogg Graduate School of Management. In 1990 he moved to Princeton University, where he held an endowed chair in the Department of Economics and also served as the co-director of the Center for Economic Policy Studies. He returned to Stanford in 1994 and is now the Edward Ames Edmonds Professor of Economics. Professor Bernheims work has spanned a number of fields, including public economics, political economy, game theory, contract theory, behavioural economics, industrial organization, and financial economics. He is a research associate of the National Bureau of Economic Research, a Senior Fellow of the Stanford Institute for Economic Policy Research (SIEPR), and co-director of SIEPRs Tax and Budget Policy Program. He is also a former director of the Stanford Institute for Theoretical Economics and co-editor of the American Economic Review. Professor Bernheims teaching has included principles of economics, intermediate microeconomics, public economics, microeconomic theory, industrial organization, behavioural economics, and insurance and risk management.

1. Introduction2. Supply and Demand3. Balancing Benefits and Costs4. Consumer Preferences5. Constraints, Choices, and Demand6. Demand and Welfare7. Technology and Production8. Cost9. Profit Maximization10. Choices Involving Time11. Choices involving Risk12. Choices Involving Strategy13. Behavioral Economics14. Equilibrium and Efficiency15. Market Intervention16. General Equilibrium, Efficiency, and Equity17. Monopoly18. Pricing Policies19. Oligopoly20. Externalities and Public Goods21. Asymmetric Information

Bernheim and Whinston's Microeconomics 2nd edition is uniquely designed to appeal to a variety of student learning styles. The content focuses on core principles of the intermediate microeconomics course: individuals and firms making decisions, competitive markets, and market failures, and is delivered in a combination of print, digital, and mobile formats appropriate for today's learner. McGraw-Hill's adaptive learning component, LearnSmart, provides assignable modules that help students master core concepts in each chapter. Scan codes within the chapters give students mobile access to online resources including videos on how to solve In-Text Exercises. Extensive end-of-chapter material provides flexible options for both calculus and algebra-based courses. Bernheim and Whinston's completely integrated and accessible learning experience teaches students to apply and engage with a wide range of quantitative problems for more success in the intermediate microeconomics course.