Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups Extensive discussion of technology management and continuous innovation as a competitive advantage Addresses the issue of leading, managing, motivating, and compensating technical workers More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups Extensive discussion of technology management and continuous innovation as a competitive advantage Addresses the issue of leading, managing, motivating, and compensating technical workers More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists

1;Front Cover;12;Technology Entrepreneurship;43;Copyright Page;54;Contents;85;Preface;186;Acknowledgments;247;About the Authors;268;PART I: FUNDAMENTALS OF BUSINESS AND ECONOMICS;308.1;CHAPTER 1 Fundamentals of Business;328.1.1;1.1 What is a Business?;358.1.1.1;1.1.1 Business as an Organized Activity;368.1.1.2;1.1.2 Business as a Purposeful Activity;368.1.1.3;1.1.3 Business as a "Going Concern";378.1.1.4;1.1.4 Value;378.1.2;1.2 Value and the Market;388.1.2.1;1.2.1 Value Creation;388.1.2.2;1.2.2 Value Protection;408.1.2.3;1.2.3 Value Capture;408.1.2.4;1.2.4 Value Proposition;408.1.3;1.3 Business and Society;418.1.3.1;1.3.1 Business and Social Responsibility;438.1.3.2;1.3.2 The Mechanics of a "Going Concern";448.1.4;1.4 Business Dynamics;468.1.4.1;1.4.1 Change and Competition;468.1.4.2;1.4.2 Change and Globalization;478.1.4.3;1.4.3 Engineering Creative Solutions;478.1.5;1.5 The Future of Business;508.2;CHAPTER 2 Fundamentals of Economics in a Global Context;588.2.1;2.1 Economic Resources;598.2.1.1;2.1.1 Goods and Services;608.2.1.2;2.1.2 Resource Allocation;608.2.1.3;2.1.3 Product Distribution;628.2.2;2.2 Supply, Demand, and Pricing;628.2.2.1;2.2.1 Price and Market Equilibrium;638.2.2.2;2.2.2 Price and Competition;658.2.2.3;2.2.3 Price and Gross Margin;668.2.2.4;2.2.4 Inflation;678.2.2.5;2.2.5 Price in a Compromised Market;688.2.2.6;2.2.6 Interest and the Price of Money;698.2.3;2.3 Economic Systems;708.2.3.1;2.3.1 Socialism;708.2.3.2;2.3.2 Communism;708.2.3.3;2.3.3 Mixed Market Economies;718.2.3.4;2.3.4 The U.S. Economic System;738.2.4;2.4 International Trade;758.2.4.1;2.4.1 Exporting and Importing;768.2.4.2;2.4.2 Balance of Trade;768.2.4.3;2.4.3 Balance of Payments;768.2.5;2.5 International Monetary System;768.2.5.1;2.5.1 International Monetary Fund;778.2.5.2;2.5.2 The World Bank;788.2.6;2.6 Elements of Global Trade;788.2.6.1;2.6.1 The WTO;798.2.6.2;2.6.2 Trade Blocs and Free Trade Areas;808.2.6.3;2.6.3 Currency Exchange Rates;818.3;CHAPTER 3 Technology Ventures in a Global Context;888.3.1;3.1 Globalization and Technology Ventures;908.3.1.1;3.1.1 Technology Venture Drivers;918.3.1.2;3.1.2 Capital Intensity;928.3.1.3;3.1.3 Knowledge Intensity;958.3.1.4;3.1.4 Accelerated Pace of Change;968.3.1.5;3.1.5 The Network Effect;978.3.2;3.2 Value Creation in the Global Economy;1018.3.2.1;3.2.1 Creating Market Value;1018.3.2.2;3.2.2 Creating Enterprise Value;1028.3.2.3;3.2.3 Value Protection in Technology Ventures;1048.3.3;3.3 Value Capture in the Global Economy;1078.3.3.1;3.3.1 Capturing Market Value;1078.3.3.2;3.3.2 Capturing Enterprise Value;1098.3.4;3.4 Global Market Entry Strategies;1108.3.4.1;3.4.1 Exporting;1118.3.4.2;3.4.2 Licensing;1118.3.4.3;3.4.3 Joint Ventures;1128.3.4.4;3.4.4 Strategic Alliances;1128.3.4.5;3.4.5 Trading Companies;1138.3.4.6;3.4.6 Countertrading;1138.3.4.7;3.4.7 Direct Ownership;1139;PART II: LEGAL STRUCTURE AND CAPITAL;1229.1;CHAPTER 4 Legal Structure and Equity Distribution;1249.1.1;4.1 Ownership and Liability Issues;1269.1.1.1;4.1.1 Limited versus Unlimited Liability;1279.1.1.2;4.1.2 The Extent of Limited Liability;1289.1.2;4.2 Choice of Legal Structure;1309.1.2.1;4.2.1 Sole Proprietorship;1319.1.2.2;4.2.2 General Partnership;1329.1.2.3;4.2.3 Limited Partnership;1349.1.2.4;4.2.4 Corporation;1379.1.2.5;4.2.5 Limited Liability Company;1459.1.3;4.3 Limited Liability Entities-A Comparison;1479.1.3.1;4.3.1 Expense;1489.1.3.2;4.3.2 Shareholder Options;1489.1.3.3;4.3.3 Taxation;1489.1.3.4;4.3.4 Profits and Losses;1489.1.3.5;4.3.5 Partnerships;1499.1.4;4.4 Equity and Equity Types;1499.1.4.1;4.4.1 Equity and Stocks;1499.1.4.2;4.4.2 Common Stock;1509.1.4.3;4.4.3 Preferred Stock;1519.1.4.4;4.4.4 Preferred Stock Distributions;1519.1.4.5;4.4.5 Convertibility;1529.1.4.6;4.4.6 Participating Preferred Stoch;1529.1.4.7;4.4.7 Voting Rights;1539.1.4.8;4.4.8 Founder's Stock;1539.1.5;4.5 Equity Distribution in the Nascent Ventu