Der Artikel ist weiterhin als ^^OTHERCONDITION^^ verfügbar.
Autor: Chris Rice
ISBN-13: 9780080938349
Einband: PDF
Seiten: 414
Sprache: Englisch
eBook Typ: PDF
eBook Format: PDF
Kopierschutz: Adobe DRM [Hard-DRM]
Systemvoraussetzungen
Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt.

Understanding Customers

Geben Sie Ihre Bewertung ab!  
Wir verlosen jeden Monat unter allen freigegebenen Rezensionen
3 Gutscheine im Wert von 20 Euro. Teilnahmebedingungen
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations.Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.Recommended by Ted Johns, CIM Senior Examiner for the Understanding Customers paperUpdated in line with the latest developments in the investigation of consumer behaviour and with the new CIM syllabus
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations.Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.Recommended by Ted Johns, CIM Senior Examiner for the Understanding Customers paperUpdated in line with the latest developments in the investigation of consumer behaviour and with the new CIM syllabus

Zu diesem Artikel ist noch keine Rezension vorhanden.
Helfen sie anderen Besuchern und verfassen Sie selbst eine Rezension.

 

Rezensionen

Autor: Chris Rice
ISBN-13 :: 9780080938349
ISBN: 0080938345
Verlag: Elsevier Science
Seiten: 414
Sprache: Englisch
Sonstiges: Ebook, Maximale Downloadanzahl: 6