Kolko, Jon
Jon Kolko is the Executive Director of Design Strategy for Thinktiv and is responsible for designing and delivering emotionally resonating and relevant products, services, and systems. Jon is also the Founder and Director of the Austin Center for Design, an educational institution in Texas. He has worked extensively in the professional world of interaction design, solving the problems of Fortune 500 clients. His work has extended into the worlds of consumer electronics, mobile, web, supply chain management, demand planning, and customer-relationship management. He has worked with clients such as AT&T, HP, Nielsen, Bristol-Myers Squibb, Ford, IBM, Palm and other leaders of the Global 2000. The underlying theme of these problems and projects was the creation of Design with a focus on Design Synthesis and the creation of meaning.

Prior to working at Thinktiv, Kolko has held the positions of Principal Designer and Associate Creative Director at Frog. He was also a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, where he was instrumental in shaping the Interaction and Industrial Design undergraduate and graduate programs. Kolko sits on the Board of Directors for the Interaction Design Association (IxDA), and is the Editor-in-Chief of Interactions Magazine, published by the ACM.

Part One: Process & Method 1. Thinking about People 2. Managing Complexity 3. Persuasion and Communication

Part Two: Culture and Responsibility 4. Experience and Authenticity 5. Poetry, Spirit, and Soul 6. Judgment and Shifting Negative Behavior 7. Wicked Problems

Thoughts on Interaction Design, Second Edition, contemplates and contributes to the theory of Interaction Design by exploring the semantic connections that live between technology and form that are brought to life when someone uses a product. It defines Interaction Design in a way that emphasizes the intellectual and cultural facets of the discipline.

This edition explores how changes in the economic climate, increased connectivity, and international adoption of technology affect designing for behavior and the nature of design itself. Ultimately, the text exists to provide a definition that encompasses the intellectual facets of the field, the conceptual underpinnings of interaction design as a legitimate human-centered field, and the particular methods used by practitioners in their day-to-day experiences.

This text is recommended for practicing designers: interaction designers, industrial designers, UX practitioners, graphic designers, interface designers, and managers.

• Provides new and fresh insights on designing for behavior in a world of increased connectivity and mobility and how design education has evolved over the decades
• Maintains the informal-yet-informative voice that made the first edition so popular