Linda Luu is a principal product and portfolio consultant at ThoughtWorks, Inc., with over 15 years' experience in product innovation, customer centered design, and organizational transformation. Experienced in Lean, Agile, and Design Thinking practices, Linda has worked with a number of clients worldwide to build digital organizations that can sense and respond to changing customer and business needs. Linda holds a double degree in commerce (finance) and science (applied maths), and an MBA from the Australian Graduate School of Management.David Robinson is a principal consultant at ThoughtWorks, Inc., with over 30 years experience in information technology management, organizational transformation, and technology consulting. David's career has spanned consulting with large organizations, upper management roles in enterprise IT shops, and running an organization development team.

Chapter 1: The Big Picture

Maximum innovation happens at the edge of chaos: the messy, risky, and uncertain threshold between randomness and structure. Operating there is uncomfortable but it's where organizations "invent the future.” EDGE is a set of fast, iterative, adaptive, lightweight, and value-driven tools to achieve digital transformation, and EDGE: Value-Driven Digital Transformation is your guide to using this operating model for innovation.EDGE embraces an adaptive mindset in the face of market uncertainty, a visible, value-centered portfolio approach that encourages continual value linkages from vision to detailed initiatives, incremental funding that shifts as strategies evolve, collaborative decision-making, and better risk mitigation. This guide shows leaders how to use the breakthrough EDGE approach to go beyond incremental improvement in a world of exponential opportunities.