What can the history of a nation's football reveal about that nation's wider political and socio-cultural identity? How can the study of local football culture help us to understand the powerful international forces at play within the modern game? Based on long-term and detailed ethnographic research, this book uses Malta as a critical case study to explore the dynamics of contemporary football. Situated on the fringes of the EU, and with an appalling record in international competition, the Maltese are nevertheless fanatical about the game. This book examines Maltese football in the context of the island's unique politics, culture and national identity, shedding light upon both Maltese society and on broader processes, both local and global, within the international game. The book explores a range of key issues in contemporary football, such as: the dynamics of international player migration football corruption and ethics the politics of sponsorship and TV deals the global appeal of footballing "e;brands"e; such as Manchester United, Juventus and Bayern Munich. This book is essential reading for students and researchers working in Sports Studies, Sociology of Sport, Football, Globalisation, Politics and Ethnic Studies.

What can the history of a nation's football reveal about that nation's wider political and socio-cultural identity? How can the study of local football culture help us to understand the powerful international forces at play within the modern game? Based on long-term and detailed ethnographic research, this book uses Malta as a critical case study to explore the dynamics of contemporary football. Situated on the fringes of the EU, and with an appalling record in international competition, the Maltese are nevertheless fanatical about the game. This book examines Maltese football in the context of the island's unique politics, culture and national identity, shedding light upon both Maltese society and on broader processes, both local and global, within the international game. The book explores a range of key issues in contemporary football, such as: the dynamics of international player migration football corruption and ethics the politics of sponsorship and TV deals the global appeal of footballing "e;brands"e; such as Manchester United, Juventus and Bayern Munich. This book is essential reading for students and researchers working in Sports Studies, Sociology of Sport, Football, Globalisation, Politics and Ethnic Studies.