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When Business Meets Culture
Ideas and Experiences for Mutual Profit
eBook
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9780230295117
Veröffentl:
2010
Einband:
eBook
Seiten:
290
Autor:
B. Munoz-Seca
eBook Typ:
PDF
eBook Format:
Reflowable eBook
Kopierschutz:
Digital Watermark [Social-DRM]
Sprache:
Englisch
Beschreibung:
The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.
The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.
A Business Viewpoint The Marketing of Culture Designing a Strategy Reinventing Operations The Operational Structure Who is the Client and What is the Service? Finding and Using Money Managing Talent Insights from the Cultural Sector