Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Her Columbia University Press books include Solving Problems with Design Thinking (2013), Designing for Growth (2011), and The Designing for Growth Field Book (2013), all from Columbia University Press. Randy Salzman is a journalist and former communications professor at the University of Virginia. His work has been published in over one hundred magazines, journals, and newspapers, from The Wall Street Journal and The New York Times to Mother Jones, Bicycling, and Style. Daisy Azer is an adjunct lecturer of marketing at the Darden Graduate School of Business.

AcknowledgmentsI. Why Design Thinking?1. Catalyzing a Conversation for Change2. How Do We Get There from Here? A Tale of Two ManagersII. The Stories3. Igniting Creative Confidence at US Health and Human Services4. Including New Voices at The Kingwood Trust5. Scaling Design Thinking at Monash Medical Centre 6. Turning Debate into Dialogue at the US Food and Drug Administration7. Fostering Community Conversations in Iveragh, Ireland8. Connecting¿and Disconnecting¿the Pieces at United Cerebral Palsy9. The Power of Local at the Community Transportation Association of America10. Bridging Technology and the Human Experience at the Transportation Security Administration11. Making Innovation Safe at MasAgro 12. Integrating Design and Strategy at Children¿s Health System of TexasIII. Moving into Action: Bringing Design Thinking to Your Organization13. The Four-Question Methodology in Action: Laying the Foundation14. The Four-Question Methodology in Action: Ideas to Experiments15. Building Organizational CapabilitiesNotesIndex

Facing especially wicked problems, social-sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies - and provide a practical roadmap for readers to implement these tools.