In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don’t go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact. Going deep with design requires more than changing the activities of innovators; it involves creating the conditions that shape who they become. Individuals become design thinkers by experiencing design.

Drawing on decades of researching design thinking and teaching it to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization. For each experience phase, they specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams. Experiencing Design explores both the science and practicalities of design and includes two assessment instruments for individual and organizational development.

Ultimately, innovators need to be someone new to create something new. This book shows you how to use design thinking to make this happen.

Part I: Introduction
1. How Design Shapes Us as We Shape Designs
2. Why Design Thinking Works
Part II: The Discovery Process
3. Immersion
4. Sensemaking
5. Alignment
6. Emergence
Part III: The Testing Process
7. Imagining
8. Learning in Action
9. Putting It All Together
Part IV: Different Strokes for Different Folks
10. The Driver
11. The Influencer
12. The Analyst
13. The Supporter
Part V: The Destination
14. Personal Development Planning
15. Organizational Development Planning
Appendices
Notes
Acknowledgments
Index