Business Week has named Don Norman as one of the world's most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including The Design of Everyday Things, The Invisible Computer (MIT Press, 1998), Emotional Design, and The Design of Future Things.

"Part operating manual for designers and part manifesto on the power of designing for people, The Design of Everyday Things is even more relevant today than it was when first published." -- Tim Brown, CEO, IDEO, and author of Change by Design "This book changed the field of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading." -- Patrick Whitney, Dean, Institute of Design, Illinois Institute of Technology "The cumulated insights and wisdom of the cross-disciplinary genius Donald Norman are a must for designers and a joy for those who are interested in artifacts and people." -- Cees de Bont, Dean, School of Design, Chair Professor of Industrial Design, The Hong Kong Polytechnic University

Revised and expanded edition.