che-chandler.de
|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Ten Principles Behind Great Customer Experiences, The
ISBN-13:
9780273775997
Veröffentl:
2013
Einband:
PDF
Seiten:
0
Autor:
Matt Watkinson
Serie:
Financial Times Series
eBook Typ:
PDF
eBook Format:
PDF
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Learn how to create a competitive advantage for your business by offering a customer experience that's second to none! By following a simple "e;ten principles"e; format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the 'what, why and how' necessary to make good ideas stick and get them into practical usage, so you can enhance your customers' experiences and keep them returning again and again. Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, Gu puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone.
Learn how to create a competitive advantage for your business by offering a customer experience that's second to none! By following a simple "e;ten principles"e; format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the 'what, why and how' necessary to make good ideas stick and get them into practical usage, so you can enhance your customers' experiences and keep them returning again and again. Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, Gu puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone.