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The Art of Immersion
How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
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ISBN-13:
9780393341256
Veröffentl:
2012
Erscheinungsdatum:
13.03.2012
Seiten:
384
Autor:
Frank Rose
Gewicht:
396 g
Format:
208x141x35 mm
Sprache:
Deutsch
Beschreibung:
Frank Rose is the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business executives as faculty director of Columbia University's Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia's pioneering Digital Storytelling Lab.
Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate-as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.