Hal R. Varian is the Chief Economist at Google. He started in May 2002 as a consultant and has been involved in many aspects of the company, including auction design, econometric analysis, finance, corporate strategy, and public policy. Varian is also an emeritus professor at the University of California, Berkeley in three departments: business, economics, and information management. Varian received his BS degree from MIT in 1969 and his MA in mathematics and PhD in economics from UC Berkeley in 1973. He has also taught at MIT, Stanford, Oxford, Michigan, and other universities around the world. He is a fellow of the Guggenheim Foundation, the Econometric Society, and the American Academy of Arts and Sciences. He was co-editor of the American Economic Review from 1987 to 1990 and holds honorary doctorates from the University of Oulu, Finland and the University of Karlsruhe, Germany. Varian has published numerous papers in economic theory, industrial organization, financial economics, econometrics and information economics. He is the author of two major economics textbooks, which have been translated into 22 languages. He is the co-author of a bestselling book on business strategy, Information Rules: A Strategic Guide to the Network Economy, and wrote a monthly column for the New York Times from 2000 to 2007.

THE PROBLEM-SOLVING APPROACH YOU TRUST-NOW ONLINEIntermediate Microeconomics is a foundational course where students begin to develop the analytical and problem-solving skills they'll use in the rest of their studies and career. Smartwork5 for practice and assessment has been designed to support and develop this critical skill by including both homework and adapted, multi-step "Workout" problems-including graphing problems-and is easy for students and instructors to use. Smartwork5 is included with the purchase of any Media Update Edition.CUTTING-EDGE TEXT CONTENT BY A TRAIL-BLAZING ECONOMISTNow chief economist at Google, Hal Varian has taken part in the economic revolution sparked by new forms of technology and commerce. Used by well over a million students since its publication, Varian's texts stay on the cutting-edge by incorporating thorough coverage of contemporary topics.NEW GRAPHING INTERACTIVES, FULL-COLOUR FIGURES AND POWERPOINTS ENHANCE YOUR COURSEStudents often need additional support to understand and apply concepts such as production possibilities frontier, Edgeworth boxes, supply, demand, competition and cost minimisation. Graphing Interactives allow students to manipulate various factors that change results in the graph with accompanying explanations, enhancing their learning, which they can then apply to problems in Smartwork5.All graphs and figures in the Media Update have been updated in consistent, full-colour formats. All figures and Graphing Interactives meet accessibility guidelines.

From Google's chief economist, Varian's best-selling intermediate microeconomics texts are revered as some of the best in the field. And now students can work problems online with Smartwork5, Norton's online homework system, packaged at no additional charge with the Media Update Editions. In addition to online homework, the texts now include four-colour graphs and new interactive animations.