UMTS is not about Technology, it is about Services... The UMTS or 3G environment is the ultimate convergence of fixed and mobile, voice and data, content and delivery. The result will be the largest and most complex communications system that man has designed. If you want a challenge then this is the industry to be in. Services for UMTS (Universal Mobile Telecommunication System) or 3G (3rd Generation mobile networks) is a book about the near future, where UMTS allows mobile phones and other devices for communication, entertainment, personalised services, utility and fun to be used in new ways. While it is difficult to predict the potential of UMTS in the future in a precise way, broad categories and general service ideas are emerging. This book looks at over 200 of these possible applications and provides more detailed scenarios for over 100 of them. It explores these ideas in depth, with suggestions on how to create exciting and viable services for a new world. This book intends to answer many of the current UMTS service questions as well as introduce new ideas and concepts to enable operators to create a winning UMTS services strategy. * What should the focus of service creation be to ensure early time to profit in UMTS? * What are the key market segments that should be addressed with UMTS services? * Is there a killer application or applications that will revolutionise the industry? * What are the differentiating factors that will separate the leaders from the UMTS pack? * 15 aspects of the business analyzed by value chains and business models * The 5 M's of successful UMTS Service Definition Written for the non-technical reader and with a strong business focus, Services for UMTS is a "e;must-read"e; for anybody wanting to enter the UMTS environment, make money in it, or to understand it.

UMTS is not about Technology, it is about Services...The UMTS or 3G environment is the ultimate convergence of fixed andmobile, voice and data, content and delivery. The result will bethe largest and most complex communications system that man hasdesigned. If you want a challenge then this is the industry to bein.Services for UMTS (Universal Mobile Telecommunication System) or 3G(3rd Generation mobile networks) is a book about the near futurewhere UMTS allows mobile phones and other devices forcommunication, entertainment, personalised services, utility andfun to be used in new ways. While it is difficult to predict thepotential of UMTS in the future in a precise way, broad categoriesand general service ideas are emerging. This book looks at over 200of these possible applications and provides more detailed scenariosfor over 100 of them. It explores these ideas in depth, withsuggestions on how to create exciting and viable services for a newworld.This book intends to answer many of the current UMTS servicequestions as well as introduce new ideas and concepts to enableoperators to create a winning UMTS services strategy.* What should the focus of service creation be to ensure early timeto profit in UMTS?* What are the key market segments that should be addressed withUMTS services?* Is there a killer application or applications that willrevolutionise the industry?* What are the differentiating factors that will separate theleaders from the UMTS pack?* 15 aspects of the business analyzed by value chains and businessmodels* The 5 M's of successful UMTS Service DefinitionWritten for the non-technical reader and with a strong businessfocus, Services for UMTS is a "must-read" for anybody wanting toenter the UMTS environment, make money in it, or to understand it.

Foreword (Hadden).Acknowledgements (Ahonen and Barrett).Intro to UMTS servicesThe Future Starts Here (Barrett and Ahonen).Attributes of Services for UMTSWhat Makes for Desirable Services (Ahonen and Barrett).The 5M's of UMTS servicesKiller Wanted (Ahonen and Barrett).Services to Address Movement NeedsEscaping the Fixed Place (Keskinen et al).Services to Address Moment NeedsExpanding the Concept of Time (Keskinen et al).Services to Address the "Me" NeedsExtending Me and My Community (Anderson et al).Services to Address Money NeedsExpending Financial Resources (Ahonen and Barrett).Services to Address Machine NeedsEmpowering Gadgets and Devices (Barrett and Ahonen).Types of UMTS ServicesCategorising the Future (Barrett et al).Marketing UMTS ServicesSegment, Segment, Segment! (Rastas et al).Competitiveness in UMTSThe Winner Takes It All (Barrett et al).Partnering in UMTSWhen you cannot do all of it alone (Ereth et al).Business Case for UMTSRevenues, Costs and Profitability (Ahonen and Barrett).Technical Primer to UMTSWCDMA Technology for the Layman (Holma and Toskala).PostscriptFinal Thoughts (Ahonen and Barrett).Service Vignettes (throughout the book) (Ahonen).Abbreviations.Bibliography.Useful Websites.Services Index.