Trust and Reputation for Service-Oriented Environments
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Trust and Reputation for Service-Oriented Environments

Technologies For Building Business Intelligence And Consumer Confidence
 E-Book
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9780470028254
Veröffentl:
2006
Einband:
E-Book
Seiten:
374
Autor:
Elizabeth Chang
eBook Typ:
PDF
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

Trustworthiness technologies and systems for service-oriented environments are re-shaping the world of e-business. By building trust relationships and establishing trustworthiness and reputation ratings, service providers and organizations will improve customer service, business value and consumer confidence, and provide quality assessment and assurance for the customer in the networked economy. Trust and Reputation for Service-Oriented Environments is a complete tutorial on how to provide business intelligence for sellers, service providers, and manufacturers. In an accessible style, the authors show how the capture of consumer requirements and end-user opinions gives modern businesses the competitive advantage. Trust and Reputation for Service-Oriented Environments: Clarifies trust and security concepts, and defines trust, trust relationships, trustworthiness, reputation, reputation relationships, and trust and reputation models. Details trust and reputation ontologies and databases. Explores the dynamic nature of trust and reputation and how to manage them efficiently. Provides methodologies for trustworthiness measurement, reputation assessment and trustworthiness prediction. Evaluates current trust and reputation systems as employed by companies such as Yahoo, eBay, BizRate, Epinion and Amazon, etc. Gives ample illustrations and real world examples to help validate trust and reputation concepts and methodologies. Offers an accompanying website with lecture notes and PowerPoint slides. This text will give senior undergraduate and masters level students of IT, IS, computer science, computer engineering and business disciplines a full understanding of the concepts and issues involved in trust and reputation. Business providers, consumer watch-dogs and government organizations will find it an invaluable reference to establishing and maintaining trust in open, distributed, anonymous service-oriented network environments.
Trustworthiness technologies and systems for service-orientedenvironments are re-shaping the world of e-business. By buildingtrust relationships and establishing trustworthiness and reputationratings, service providers and organizations will improve customerservice, business value and consumer confidence, and providequality assessment and assurance for the customer in the networkedeconomy.Trust and Reputation for Service-Oriented Environments isa complete tutorial on how to provide business intelligence forsellers, service providers, and manufacturers. In an accessiblestyle, the authors show how the capture of consumer requirementsand end-user opinions gives modern businesses the competitiveadvantage.Trust and Reputation for Service-OrientedEnvironments:* Clarifies trust and security concepts, and defines trust, trustrelationships, trustworthiness, reputation, reputationrelationships, and trust and reputation models.* Details trust and reputation ontologies and databases.* Explores the dynamic nature of trust and reputation and how tomanage them efficiently.* Provides methodologies for trustworthiness measurementreputation assessment and trustworthiness prediction.* Evaluates current trust and reputation systems as employed bycompanies such as Yahoo, eBay, BizRate, Epinion and Amazonetc.* Gives ample illustrations and real world examples to helpvalidate trust and reputation concepts and methodologies.* Offers an accompanying website with lecture notes andPowerPoint slides.This text will give senior undergraduate and masters levelstudents of IT, IS, computer science, computer engineering andbusiness disciplines a full understanding of the concepts andissues involved in trust and reputation. Business providersconsumer watch-dogs and government organizations will find it aninvaluable reference to establishing and maintaining trust in opendistributed, anonymous service-oriented network environments.
Preface.Author Introduction.Acknowledgement.Chapter 1 Trust and Security in Service-OrientedEnvirnoments.Chapter 2 Trust Concepts and Trust Model.Chapter 3 Trustworthiness.Chapter 4 Trust Ontology for Service-OrientedEnvironment.Chapter 5 The Fuzzy and Dynamic Nature of Trust.Chapter 6 Trustworthiness Measure with CCCI.Chapter 7 Trustworthiness systems.Chapter 8 Reputation Concepts and the ReputationModel.Chapter 9 Reputation Ontology.Chapter 10 Reputation Calculation Methodologies.Chapter 11 Reputation Systems.Chapter 12 Trust and Reputation Prediction.Chapter 13 Trust and Reputation Modelling.Chapter 14 The Vision of Trust and ReputationTechnology.References.Index.

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