Whether you re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.

Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.

Foreword xiAcknowledgments xiiiAbout the Author xvPART ONE Being All That You Can Be 1INTRODUCTION The Very Best Job in the World 3CHAPTER 1 Getting to the Next Level 13CHAPTER 2 Why Employee Size Matters: A Different Way of Measuring the Four Stages 23CHAPTER 3 Becoming a Five-Star Business Genius 31PART TWO Stage One: Infancy 41CHAPTER 4 The Supremacy of Selling 43CHAPTER 5 Your Optimum Selling Strategy and the Four Fundamental Secrets of Selling Your First Product 67CHAPTER 6 Mastering the Copy Side of Selling 91CHAPTER 7 Secondary--Yet Important--Priorities for Stage One Businesses 109CHAPTER 8 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage One Entrepreneur 121PART THREE Stage Two: Childhood 129CHAPTER 9 From $1 Million to $10 Million and Beyond: How to Break through the One-Product-Company Syndrome 131CHAPTER 10 Innovation--the Key to Second-Stage Growth 147CHAPTER 11 Speed: Putting Ready, Fire, Aim into Your Business 167CHAPTER 12 Getting Ready 181CHAPTER 13 What Are You Waiting For? Start Firing Already! 195CHAPTER 14 Aiming the Product 205CHAPTER 15 Aiming the Marketing, Part 1: A Quick Crash Course 219CHAPTER 16 Aiming the Marketing, Part 2: Understanding the Buying Frenzy 239CHAPTER 17 Ready, Fire, Aim in Action 259CHAPTER 18 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Two Entrepreneur 271PART FOUR Stage Three: Adolescence 279CHAPTER 19 Making the Stage Three Transformation 281CHAPTER 20 Changing into a Corporate Leader 295CHAPTER 21 Filling Your Stage Three Business with Stars and Superstars 307CHAPTER 22 Bottlenecks, Bureaucracy, and Politics 321CHAPTER 23 A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage Three Entrepreneur 333PART FIVE Stage Four: Adulthood 339CHAPTER 24 The Last Big Change 341CHAPTER 25 Acting as Your Company's Main Investor 349Afterword 357Notes 361Index 365