Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full-service marketing communications provider. She is also a professional blogger and seasoned marketing and branding expert with two other books to her credit. In addition to being the Guide to Web Logs for About.com, she authors blogs for a variety of clients as well as her own blogs, WomenOnBusiness.com and KeySplashCreative.com.

Introduction.
Part I: Introducing Google Blogger.

Chapter 1: Choosing Blogger as Your Blogging Software.

Chapter 2: Welcome to the Blogosphere.

Chapter 3: Blogging Basics and Buzzwords.

Part II: Using Google Blogger.

Chapter 4: Getting Started with Blogger.

Chapter 5: Setting Up Your Blog.

Chapter 6: Writing and Publishing Blog Posts.

Chapter 7: Enhancing Your Blog with Templates.

Chapter 8: Adding Features and Functionality with Elements andGadgets.

Chapter 9: Managing Your Blog.

Part III: Making Money with Blogger.

Chapter 10: The Business of Blogging.

Chapter 11: Maximizing Revenue with Google AdSense.

Part IV: Growing Your Audience.

Chapter 12: The Power of Networking and RelationshipBuilding.

Chapter 13: Boosting Your Search Engine Ranking.

Part V: Extending Your Blog.

Chapter 14: Growing or Downsizing Your Blog.

Chapter 15: Blogging from Different Media.

Chapter 16: Moving Beyond Blogger.

Part VI: The Part of Tens.

Chapter 17: Ten Useful Social Networking and Social BookmarkingSites.

Chapter 18: Ten Common Blogger Problems and PossibleSolutions.

Chapter 19: Ten Places to Find Free Blogger Themes andTemplates.

Glossary.

Index.

Lieferung vom Verlag mit leichten Qualitätsmängeln möglich

Here's what you need to know to get started with Google Blogger
 
Want to share your opinions, promote your business, network with others, and maybe pick up a few extra dollars, all without learning to program? Millions of people are doing it with Google Blogger, and you can too. This book helps you create a Blogger account, write compelling content, build an audience, make money from your blog, and more!
* What's a blog, and what's Blogger? - learn the parts of a blog, what Blogger does, and how to choose goals and blog topics
* Nuts and bolts - choose a domain name, learn to use the dashboard, pick a template, and configure settings
* Blog effectively - learn blogosphere etiquette and some secrets for long-term success
* Fun bells and whistles - dress up your blog with templates (lots of them are free!)
* Does making dollars make sense? - explore options for Google Adsense(r), contextual and text link ads, paid posts, and merchandising with CafePress
* Spread the word - promote your blog through search engines and social networking sites
* A family of blogs - set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging
* Get more Google - use Picasa(r), YouTube, Feedburner, and more
 
Open the book and find:
* How to choose a blog topic and personalize your blog
* What you should know about moderating comments
* How to maintain your blog with tools like Blog This! and Quick Edit
* Simple search engine optimization techniques
* Tips for tracking your blog traffic
* Where to find cool free templates
* How to make money from your blog
* Ten useful social networking sites