Managing Technology to Meet Your Mission Managing Technology to Meet Your Mission is a practical resource that will help nonprofit professionals make smart, strategic decisions about technology. The book shows how to effectively manage technology and offers practical advice for decision makers and staff alike who often have little or no experience with technology. With contributions from the top experts in the nonprofit technology field, this must-have guide addresses technology planning and people. It includes the tools you need to get the work done, and the knowledge that will help you communicate better, evaluate technology investments, raise money, and more. Written in nontechnical language the book covers a broad spectrum of topics including: Achieving IT Alignment with Your Mission STEVE HEYE, YMCA of the USA Managing Technology Change DAHNA GOLDSTEIN, PhilanTech Measuring the Return on Investment of Technology BETH KANTER, trainer, blogger and consultant IT Planning and Prioritizing PETER CAMPBELL, Earthjustice Finding and Keeping the Right People JAMES L. WEINBERG and CASSIE SCARANO, Commongood Careers Budgeting For and Funding Technology SCOTT MCCALLUM and KEITH R. THODE, Aidmatrix Foundation Introduction to IT and Systems KEVIN LO and WILLOW COOK, TechSoup Global Where Are Your Stakeholders, and What Are They Doing Online? MICHAEL CERVINO, Beaconfire Consulting Effective Online Communications JOHN KENYON, nonprofit technology strategist Effective Online Fundraising MADELINE STANIONIS, Watershed The Future of IT in Nonprofits EDWARD GRANGER-HAPP, Save the Children Praise for Managing Technology to Meet Your Mission This invaluable guide for nonprofit leaders proves that nonprofit organizations can and should embrace technology, rather than being scared of or intimidated by it! KRISTIE FERKETICH, SENIOR STRATEGIST, GOOGLE GRANTS, GOOGLE INC. NTEN s Managing Technology to Meet Your Mission can help leaders craft a technology strategy that makes sense and builds ROI while also providing inspiration for their staff and supporters! JONATHON D. COLMAN, ASSOCIATE DIRECTOR AND WEB EVANGELISTA, DIGITAL MARKETING, THE NATURE CONSERVANCY

Managing Technology to Meet Your MissionManaging Technology to Meet Your Mission is a practical resource that will help nonprofit professionals make smart, strategic decisions about technology. The book shows how to effectively manage technology and offers practical advice for decision makers and staff alike who often have little or no experience with technology.With contributions from the top experts in the nonprofit technology field, this must-have guide addresses technology planning and people. It includes the tools you need to get the work done, and the knowledge that will help you communicate better, evaluate technology investments, raise money, and more. Written in nontechnical language the book covers a broad spectrum of topics including:Achieving IT Alignment with Your MissionSTEVE HEYE, YMCA of the USAManaging Technology ChangeDAHNA GOLDSTEIN, PhilanTechMeasuring the Return on Investment of TechnologyBETH KANTER, trainer, blogger and consultantIT Planning and PrioritizingPETER CAMPBELL, EarthjusticeFinding and Keeping the Right PeopleJAMES L. WEINBERG and CASSIE SCARANO, Commongood CareersBudgeting For and Funding TechnologySCOTT MCCALLUM and KEITH R. THODE, Aidmatrix FoundationIntroduction to IT and SystemsKEVIN LO and WILLOW COOKTechSoup GlobalWhere Are Your Stakeholders, and What Are They Doing Online?MICHAEL CERVINO, Beaconfire ConsultingEffective Online CommunicationsJOHN KENYON, nonprofit technology strategistEffective Online FundraisingMADELINE STANIONIS, WatershedThe Future of IT in NonprofitsEDWARD GRANGER-HAPP, Save the ChildrenPraise for Managing Technology to Meet Your Mission"This invaluable guide for nonprofit leaders proves that nonprofit organizations can and should embrace technology, rather than being scared of or intimidated by it!"KRISTIE FERKETICH, SENIOR STRATEGIST, GOOGLE GRANTS, GOOGLE INC."NTEN's Managing Technology to Meet Your Mission can help leaders craft a technology strategy that makes sense and builds ROI while also providing inspiration for their staff and supporters!"JONATHON D. COLMAN, ASSOCIATE DIRECTOR AND WEB EVANGELISTA, DIGITAL MARKETING, THE NATURE CONSERVANCY

Acknowledgments ixThe Authors xiThe Editors xviiIntroduction xixPart One Planning and People 1Chapter 1 Mission First: Achieving IT Alignment 3Steve HeyeChapter 2 Managing Technology Change 35Dahna GoldsteinChapter 3 Measuring the Return on Investment of Technology 53Beth KanterChapter 4 How to Decide: IT Planning and Prioritizing 79Peter CampbellChapter 5 Finding and Keeping the Right People 101James L. Weinberg, Cassie ScaranoChapter 6 Budgeting for and Funding Technology 133Scott McCallum, Keith R. ThodePart Two The Tools 157Chapter 7 The Foundation: Introduction to IT and Systems 159Kevin Lo, Willow CookChapter 8 Where Are Your Stakeholders, and What Are They Doing Online? 187Michael CervinoChapter 9 Effective Online Communications 213John KenyonChapter 10 Donate Now: Online Fundraising 245Madeline StanionisChapter 11 Where Will We Be Tomorrow? 269Edward Granger-HappIndex 283