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The Professional’s Guide to Financial Services Marketing
Bite-Sized Insights For Creating Effective Approaches
E-Book
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9780470467534
Veröffentl:
2009
Einband:
E-Book
Seiten:
288
Autor:
Jay Nagdeman
eBook Typ:
PDF
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
The Professional's Guide to Financial Services Marketing is directed to any financial services professional from individual representatives to executives of large financial services companies who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.
The Professional's Guide to Financial Services Marketing isdirected to any financial services professional-fromindividual representatives to executives of large financialservices companies-who is looking for better ways to createthe relevant marketplace differentiation and competitive advantageneeded to increase productivity and profitability. The purpose ofthis book is not to provide a how-to manual, but rather to offerpractical information, examples, and thought-provoking tips thatprovide ideas and insights that will enable financial servicesprofessionals to improve their own marketing approaches and achieveambitious marketing goals. With examples drawn from basic marketingapproaches and successful consumer marketing, this book provides afresh perspective on a variety of marketing issues that can make asignificant difference to corporate success.