A NONPROFIT SURVIVAL KIT for HARD TIMES "e;This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers."e; Eugene R. Tempel, president, Indiana University Foundation "e;Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It's practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times."e; Ben Jealous, president, NAACP "e;Fundraising When Money Is Tight is an important book in a difficult time for all. This is the right book for anyone who is committed to advancing the public good."e; Jane Wales, founder, Global Philanthropy Forum, and vice president, Aspen Institute "e;This is a must-read book by any fundraising manager. It's timely, it's a good read, and the moment I put it down I made sure my managers got focused, got real, and got with the project today."e; Mark Astarita, director of fundraising, British Red Cross

A NONPROFIT SURVIVAL KIT for HARD TIMES"This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers."Eugene R. Tempel, president, Indiana University Foundation"Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It's practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times."Ben Jealous, president, NAACP"Fundraising When Money Is Tight is an important book in a difficult time for all. This is the right book for anyone who is committed to advancing the public good."Jane Wales, founder, Global Philanthropy Forum, and vice president, Aspen Institute"This is a must-read book by any fundraising manager. It's timely, it's a good read, and the moment I put it down I made sure my managers got focused, got real, and got with the project today."Mark Astarita, director of fundraising, British Red Cross

Preface--Who Should Read This Book xixAcknowledgments xxiAbout the Author xxvIntroduction--When Bad Things Happen to Good Causes xxxiPart One Why You Really Ought to Make Changes in Your Fundraising Program 21 What History Teaches Us 52 A Proven Way to Anticipate the Future 173 Three Scenarios for Economic Recovery 274 Three Possible Fundraising Strategies 395 Identify a Winning Strategy 49Part Two How You Can Face the Present More Calmly and the Future with Confidence 586 Reassess the Whole Ball of Wax: Fundraising, Marketing, Communications 617 Strengthen Your Case for Giving 758 Be Content with One in the Hand--Forget the Two That May Be in the Bush 859 Cut Costs with a Scalpel, not an Ax 10110 Fish Where the Big Fish Are 11911 Stay Close to Your Donors 13112 Get Personal with Your Donors 14713 Step Up Your Efforts Online 16714 Break Down the Silos 17915 Summary: Nine Practical Steps Toward Peace of Mind 189Reading List 199Index 207