EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

EATING THE BIG FISH : How Challenger Brands Can Compete AgainstBrand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revisedand updated for 2009, just in time for the business challengesahead.It contains over 25 new interviews and case histories, twocompletely new chapters, introduces a new typology of 12 differentkinds of Challengers, has extensive updates of the main chapters, arange of new exercises, supplies weblinks to view interviews onlineand offers supplementary downloadable information.

Preface.Introduction.Irradiation Effects in Ceramics.(GenlV) Next Generation Nuclear Power and Requirements for Standards, Codes and Data Bases for Ceramic Matrix Composites (Michael G. Jenkins, Edgar Lara-Curzio, and William E. Windes).Determination of Promising Inert Matrix Fuel Compounds (C. R. Stanek, J. A. Valdez, K. E. Sickafus, K. J. McClellan, and R. W. Grimes).Densification Mechanism and Microstructural Evolution of Sic Matrix in NlTE Process (Kazuya Shimoda, Joon-Soon Park, Tatsuya Hinoki, and Akira Kohyama).Optimization of Sintering Parameters for Nitride Transmutation Fuels (John T. Dunwoody, Christopher R. Stanek, Kenneth J. McClellan, Stewart L. Voit, Thomas Hartmann, Kirk Wheeler, Manuel Parra, and Pedro D. Peralta).Ceramics in Non-Thermal Plasma Discharges for Hydrogen Generation (R. Vintila, G. Mendoza-Suarez, J. A. Kozinski, and R. A. L. Drew).Piezoelectric Ceramic Fiber Composites for Energy Harvesting to Power Electronic Components (Richard Cass, Farhad Mohammadi, and Stephen Leschin).Design Factor Using a SiC/SiC Composites for Core Component of Gas Cooled Fast Reactor. I: Hoop Stress (Jae-Kwang Lee and Masayuki Naganuma).Characterizations of Ti,SiC, as Candidate for the Structural Materials of High Temperature Reactors (Fabienne Audubert, Guillaume Abrivard, and Christophe Tallaron).Influence of Specimen Type and Loading Configuration on the Fracture Strength of Sic Layer in Coated Particle Fuel (T. S. Byun, S. G. Hong, L. L. Snead, and Y. Katoh).Investigation of Aluminides as Potential Matrix Materials for Inert Matrix Nuclear Fuels (Darrin D. Byler, Kenneth J. McClellan, James A. Valdez, Pedro D. Peralta, and Kirk Wheeler).Fluidised Bed Chemical Vapour Deposition of Pyrolytic Carbon (E. Lopez Honorato, P. Xiao, G. Marsh, and T. Abram).Ceramics for Advanced Nuclear and Alternative Energy Applications.Strength Testing of Monolithic and Duplex Silicon Carbide Cylinders in Support of Use as Nuclear Fuel Cladding (Denwood F. Ross, Jr. and William R. Hendrich).Subcritical Crack Growth in Hi-Nicalon Type-S Fiber CVI-SiC/SiC Composites (Charles H. Henager, Jr.).Electrical Conductivity of Proton Conductive Ceramics Under Reactor Irradiation (Tatsuo Shikama, Bun Tsuchiya, Shinji Nagata, and Kentaro Toh).The Effects of Irradiation-Induced Swelling of Constituents on Mechanical Properties of Advanced SiCISiC Composites (Kazumi Ozawa, Takashi Nozawa, and Tatsuya Hinoki, and Akira Kohyama).Behaviors of Radioluminescence of Optical Ceramics for Nuclear Applications (T. Shikama, S. Nagata, K. Toh, 6. Tsuchiya, and A. lnouye).Author Index.