A revised and updated edition of the bestselling "e;no-nonsense guide to beating the competition."e;-Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This Second Edition includes a new chapter on "e;tie breakers,"e; updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business. Revised and updated to remain relevant to today's market conditions and new innovations A new edition of the bestselling title from the author of Indispensable and Work Like You're Showing Off Today's struggling economy puts even greater importance on the theory and practice of business differentiation This edition includes 20 percent new material; if you liked the original edition, you'll love this new Second Edition Reliable, proven advice that works for businesses of any size in any industry Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business.

A revised and updated edition of the bestselling "no-nonsenseguide to beating the competition."-Publisher's WeeklyBecoming a Category of One reveals how extraordinarycompanies do what they do so well and gives you the tools and ideasto help your business emulate their success. Packed with real casestudies and personal reflections from successful business leadersit helps you apply the best practices of the best companies to setyourself apart from your competitors and turn your business into amarket leader.Whether you run a multinational corporation or a two-personstart-up company, the lessons you'll find here apply to anybusiness. This Second Edition includes a new chapter on "tiebreakers," updated examples of today's category of one companiesand special contributions from business experts, bestsellingauthors, and CEOs on the future category of one business.* Revised and updated to remain relevant to today's marketconditions and new innovations* A new edition of the bestselling title from the author ofIndispensable and Work Like You're Showing Off* Today's struggling economy puts even greater importance on thetheory and practice of business differentiation* This edition includes 20 percent new material; if you liked theoriginal edition, you'll love this new Second Edition* Reliable, proven advice that works for businesses of any sizein any industryNow more than ever, you have to differentiate your business fromthe competition to succeed. Becoming a Category of One givesyou the blueprint for building your own extraordinary business.

Preface ix1 We Just Decided to Go 12 What's Your Story? 273 Success Means You Know What Used to Work 534 The Commodity Trap 775 Your Brand Is Everything 976 The Three Rules 1177 The New Customer Reality 1398 Tiebreakers 1599 Case Study: Tractor Supply Company 18310 The Future Category of One 209Index 245About the Author 251