The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

The only guide devoted exclusively to social media metricsWhether you are selling online, through a direct sales force, orvia distribution channels, what customers are saying about youonline is now more important than your advertising. Social media isno longer a curiosity on the horizon but a significant part of yourmarketing mix.While other books explain why social media is critical and howto go about participating, Social Media Metrics focuses onmeasuring the success of your social media marketing efforts.Success metrics in business are based on business goals where famedoes not always equate to fortune. Read this book to determine:* Why striving for more Twitter followers or Facebook friendsthan the competition is a failing strategy* How to leverage the time and effort you invest in socialmedia* How to convince those who are afraid of new things that socialmedia is a valuable business tool and not just a toy for theoverly-wiredKnowing what works and what doesn't is terrific, but only in aconstant and unchanging world. Social Media Metrics isloaded with specific examples of specific metrics you can use toguide your social media marketing efforts as new means ofcommunication.

Foreword xAcknowledgments xiiiIntroduction: Getting Started--Understanding the Ground Rules xvChapter 1 Getting Focused--Identifying Goals 1Chapter 2 Getting Attention--Reaching Your Audience 15Chapter 3 Getting Respect--Identifying Influence 51Chapter 4 Getting Emotional--Recognizing Sentiment 77Chapter 5 Getting Response--Triggering Action 105Chapter 6 Getting the Message--Hearing the Conversation 123Chapter 7 Getting Results--Driving Business Outcomes 163Chapter 8 Getting Buy-In--Convincing Your Colleagues 199Chapter 9 Getting Ahead--Seeing the Future 213Appendix: Resources 229Index 235