Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods traditional, online, or both to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of today's best businesses Shows how to integrate and benefit from both traditional and new marketing methods Uses the proven business growth strategy Red Zone Marketing as a central concept Author has proven the concepts successful in her work for numerous major clients Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!

Combine social media with traditional marketing techniques forbreakthrough results!While social media is doing much to change the marketinglandscape, it doesn't mean you have to take an either/or approachbetween it and more traditional methods. And the Clients WentWild! gives you the tools to take an eclectic approach and pickthe best, most wildly successful marketingmethods--traditional, online, or both--to win at a givenmarketing goal. And, whether by means of Facebook, Twitterstreaming video, or by old-fashioned word of mouth, publicrelations, or personal sales skill, the goal is to win, right?* Find real-life examples of success from some of today's bestbusinesses* Shows how to integrate and benefit from both traditional andnew marketing methods* Uses the proven business growth strategy Red ZoneMarketing® as a central concept* Author has proven the concepts successful in her work fornumerous major clientsDon't throw out tried and true marketing techniques just for thesake of the new. Do what works! Perfect your marketing mix and winwith And the Clients Went Wild!

Acknowledgments xiIntroduction xiiiCHAPTER 1 Executive Summary: The Five Core Principles forTurning Clients and Prospects into Raving Fans 1PART I The Principles 5CHAPTER 2 First Principle: What Are You Doing that No OneElse Is Doing?: Build Client Delight Through YourDifferentiation 7CHAPTER 3 Second Principle: Focus Your Marketing on BenefitsResults, and a Call to Action: What's Really in It forThem 18CHAPTER 4 Third Principle: Go Viral!: Create MemorableImpactful Messaging Worthy of a Pass-Along 27CHAPTER 5 Fourth Principle: Leverage Your Business Networkfor Incremental Growth: Find and Cultivate Centers of Influence toMove Your Message Fast 37CHAPTER 6 Fifth Principle: The Critical Importance ofExecution in Your Game Plan: Good Execution Is Better than GoodStrategy 53PART II The Playbook: Online and Traditional MarketingTechniques 61CHAPTER 7 Create a Playbook that Fits Your Business and YourPersonality: Design Your Own Marketing Action Plan 63CHAPTER 8 Build a Brand Identity on a Shoestring Budget:Spending Time Effectively Can Be Worth More Than Money101CHAPTER 9 Find Your Niche: Corner the Market One Segment at aTime! 113CHAPTER 10 Techniques for Creating a Memorable Experience:Give 'Em Something to Talk About! 122CHAPTER 11 Your Best Prospects Come from Referrals: Scriptsand Strategies for Increasing Your Introductions to Others134CHAPTER 12 My Web Site Is Working!: Turn a Bland Site andYour Internet Presence into a Moneymaker 147CHAPTER 13 Social Media: Effective Strategies that Don'tConsume All of Your Time 160CHAPTER 14 Permission-Based Marketing: Strategies forSuccessful E-Mail and E-Newsletters 174CHAPTER 15 Traditional Marketing Still Works: TV and CableAdvertising, Newspaper, and Other Mediums that Still Cause Peopleto Buy 187CHAPTER 16 Direct Mail: Simple Principles for Gaining Salesfrom Good Old-Fashioned Mail 196CHAPTER 17 Events and Seminars: Creating Buzz and SalesThrough Group Presentations 209CHAPTER 18 Media Methods to Gain Celebrity Status: TakeAdvantage of Hot Topics, Timely Events, and Unique Twists toAttract Attention 226CHAPTER 19 Special Tactics for Financial Advisors: TenSpecific Strategies Working Today 241Notes 255Index 257