Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating this book solves these problems, giving you everything you need to grow. The ultimate handbook for any business looking to go global Explains the five essentials of international expansion Written by two experts with years of experience building global businesses around the world Guiding you through the how to's of going global, Export Now is your one-stop resource for expanding your business overseas.

Learn how your business can tap into foreign marketsIn Export Now, two international business experts revealthe secrets to taking your company global. Offering a real-lifestrategy that businesses of any size can use to expand their reacharound the world, this book is the ultimate guide to identifyingevaluating, and profiting from global opportunities.Essential reading for any company looking to expand abroad, thebook explains the five essentials of international growth. Allbusinesses know they need to get into new markets, but the lack offamiliarity, the cultural and language gaps, and the differences inbusiness practices can be intimidating--this book solves theseproblems, giving you everything you need to grow.* The ultimate handbook for any business looking to goglobal* Explains the five essentials of international expansion* Written by two experts with years of experience building globalbusinesses around the worldGuiding you through the how to's of going global, ExportNow is your one-stop resource for expanding your businessoverseas.

Foreword viiFormer U.S. Secretary of Commerce Gary LockeAcknowledgments ixPart One. Why and What: Setting Your Export Goals 11. Where?s the World Going? 32. Where Are You Going? 19Part Two. How: Five Keys to Choosing Your Export Strategy453. Country: Pick the Right One 474. Customers: How They Differ 715. Competitors: A Different Market 956. Capabilities: What You Need to Win 1237. Capability Gap: How to Close It 149Part Three. When: Making Your Export Strategy Happen1738. Resource the Strategy 1759. Bridge the Cultural Gap 19710. Take Action 213Index 219