The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business. New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations Authors both have a major presence on the social Web as well as years of online marketing and new media experience If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.

The New York Times and Wall Street Journalbestseller-now in a new, updated paperback editionToday's online influencers are Web natives who trade in trustreputation, and relationships, using social media to accrue theinfluence that builds up or brings down businesses online. InTrust Agents, two social media veterans show you how to tapinto the power of social networks to build your brand's influencereputation, and, of course, profits.In this revised paperback version, learn how businesses areusing the latest online social tools to build networks of influenceand how you can use those networks to positively impact yourbusiness. Combining high-level theory and practical actions, thisguide delivers actionable steps and case studies that show howsocial media can positively impact your business.* New edition features specific first moves for entering socialmedia for small businesses, educators, travel and hospitalityenterprises, nonprofit organizations, and corporations* Authors both have a major presence on the social Web as well asyears of online marketing and new media experienceIf you want your business to succeed, don't sit on the sidelineswhile new markets and channels grow. Instead, use the Web to buildtrust with your consumers using Trust Agents.

Acknowledgments ixIntroduction xi1. Trust, Social Capital, and Media 12. Make Your Own Game 323. One of Us 754. The Archimedes Effect 1175. Agent Zero 1496. Human Artist 1897. Build an Army 2218. The Trust Agent 2399. What's Next 263Index 289