A look at business model innovation's crucial role in today's global business environment. Showing organizations how business model innovation should be a key focus area in today's global economy, this book features cases from businesses around the globe that have developed customized business models and achieved spectacular levels of performance. Case examples from well-known innovation leaders IKEA, Apple, Tata, SHARP, Saudi Aramco, De Beers, Telefonica, Valero Energy, LEGO, and Proctor & Gamble Shows businesses how to get beyond traditional business models to take better advantage of emerging opportunities Coauthored by former CEO of SAP AG, the world's largest provider of enterprise software Filled with interviews with key executives, this book reveals the role of technology in driving and enabling changes to fundamental facets of a business. Companies around the world are innovating their business models with tremendous results. IT-Driven Business Models shows interested organizations how they can start the process.

A look at business model innovation's crucial role in today's global business environment.Showing organizations how business model innovation should be a key focus area in today's global economy, this book features cases from businesses around the globe that have developed customized business models and achieved spectacular levels of performance.* Case examples from well-known innovation leaders IKEA, Apple, Tata, SHARP, Saudi Aramco, De Beers, Telefonica, Valero Energy, LEGO, and Proctor & Gamble* Shows businesses how to get beyond traditional business models to take better advantage of emerging opportunities* Coauthored by former CEO of SAP AG, the world's largest provider of enterprise softwareFilled with interviews with key executives, this book reveals the role of technology in driving and enabling changes to fundamental facets of a business. Companies around the world are innovating their business models with tremendous results. IT-Driven Business Models shows interested organizations how they can start the process.

Foreword ixPreface xiAcknowledgments xixChapter 1 Enterprise Value from Customer Value 1Customer Value and Enterprise Value 3Context 4Shaping a Response 9Business Models, Business Concepts, and the Role of IT 13Case Study: Apple 15Realizing the Information Vision: The Technology Dimension 21Checklist 27Chapter 2 Customer Value from the Customer Process 29Management Summary 29Vision 32From Product to Solution Provider 33Process Focus: Waste Disposal and Management 36Concepts of the Customer Process 38Realizing the Vision 44Checklist 48Chapter 3 More Customers and More for the Customer 49Management Summary 49Vision 52Turning Employees and Customers into Fans 53Concepts of Market and Customer Development 55Realizing the Vision 64Checklist 67Chapter 4 Innovation and Personalization Trump Commoditization 69Management Summary 69Vision 72From Single Standardized Product to Personalized Service Package: Endress+Hauser 72Procter & Gamble (Innovation) 74Pioneering Co-creation: LEGO Group 77The Tata Nano: A Case of Disruptive Innovation? 79Concepts of Product and Service Development 80Realizing the Vision 90Checklist 92Chapter 5 Silent Commerce 93Management Summary 93Vision 96Seamless Fulfillment, Silent Commerce 97Concepts of Fulfillment 99Realizing the Vision 108Checklist 110Chapter 6 Strategy-Compliant Management 111Management Summary 111Vision 113From Reporting to Strategy Implementation 114Concepts of Operative Management 122Realizing the Vision 131Checklist 133Chapter 7 Value Chain Redesign 135Management Summary 135Vision 138From Value Chain to Ecosystem: Seven Redesigns 139Competition in Networks 147Concepts of Value Chain Redesign 150Realizing the Vision 167Checklist 169Chapter 8 IT's Role in Business Model Transformation 171Management Summary 171Vision 174High-Performance IS Organizations 175Concepts of IS Organizational Performance 179Realizing the Vision 191Checklist 194Conclusion IT-Driven Innovation in the 2010s 195Notes 197About the Authors 209Index 211