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Autor: Tania Ellis
ISBN-13: 9780470971314
Einband: E-Book
Seiten: 276
Sprache: Englisch
eBook Typ: Adobe Digital Editions
eBook Format: E-Book
Kopierschutz: Adobe DRM [Hard-DRM]
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The New Pioneers

Sustainable business success through social innovation and social entrepreneurship
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New times create new needs - and new needs require newsolutions. The New Pioneers is a practical guide forcapitalists and idealists on how to navigate in the new economicworld order.
It is about the social megatrends that are shaping our lives innew ways and creating a new face of capitalism. And it is about thepioneers that are paving the way for the new business revolution:this century's generation of visionary leaders, socialentrepreneurs and social intrapreneurs.

'Hardcore business people are realising that they canincrease their profits by incorporating socialresponsibility into their business, and heartcore idealistsare realising that the use of market methods helps them meettheir social goals successfully,' argues TaniaEllis.

With a wide array of cases from all over the world Tania Ellisexplains the key principles of sustainable business success. ReadThe New Pioneers to gain insight into the new rules that arepaving the way for business unusual - for the benefit ofhumanity and the bottom line.

Learn more about The New Pioneers and join the movement ofsustainable businesses and social entrepreneurs at
Foreword (Klaus Schwab)


PART I New Times - New Needs.

CHAPTER 1 Outer globalization.

A business world of disorder - the new businessparadigm.

The great globalization race - how nationscompete.

Five planets wanted - environmental imbalancesand growth principle.

More wealth and more inequality - economicimbalances and growth principle.

The silent killers - social imbalances andgrowth principle.

CHAPTER 2 Inner globalization.

Generation MeWe - conscious labourmarkets.

The Global Brain - hybrid markets.

Collaborative problem solvers - collectiveintelligence markets.

Civil power brokers - activism markets.

Conscious buycotters - ethical consumptionmarkets.

PART II New Needs - New Solutions.

CHAPTER 3 The routes to sustainable business success.

The new faces of capitalism - blurring sectorborders and the fourth sector.

The value of social entrepreneurship - threedimensions of the new business paradigm.

Responsible business 2.0 - from CSR to CSI andthe four enabling Cs.

A business force for good - the power ofpartnerships and converging fields.

CHAPTER 4 Visions for the future.

An evolutionary revolution - in the midst of aparadigm shift.

Utopias and pessimism - about hope andfear.

Everyone has a role to play - and the power ofYOU!


Further reading.


About the author.


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Autor: Tania Ellis
ISBN-13 :: 9780470971314
ISBN: 0470971312
Verlag: John Wiley & Sons
Seiten: 276
Sprache: Englisch
Auflage 1. Auflage
Sonstiges: Ebook