Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action

Tested-in-the-trenches competitive intelligence techniques usedat today's top companiesThis book brings together the best thinking and practices incompetitive intelligence (CI) currently being used at many oftoday's most successful companies. Featuring contributions fromleading industry executives, it covers CI strategies across a widerange of business functions, including marketing and sales, marketresearch and forecasting, product development, and teams.* The only book on the subject offering a comprehensive view ofCI, from the CEO down to the tactical CI team* Numerous case studies vividly illustrating cutting-edge CItechniques in action

Preface: Corporations Get Smart (S. Miller).Introduction: Competitive Intelligence--Lessons from the Trenches(J. Prescott).COMPETITIVE BUSINESS INTELLIGENCE: CORPORATE CASE STUDIES.Competitive Intelligence at Procter & Gamble (J. Pepper).Shaping a Corporate Competitive Intelligence Function at IBM (L.Behnke & P. Slayton).CI and KM Convergence: A Case Study at Shell Services International(B. Breeding).Competitive Intelligence at Lexis-Nexis (H. Gieskes).CI at Avnet: A Bottom-Line Impact (J. Hovis).Competitive Intelligence at Xerox (J. Vezmar).NutraSweet Faces Competition: The Critical Role of CompetitiveIntelligence (R. Flynn).Competitive Intelligence at Motorola (R. Galvin).Competitive Intelligence in Business Process Engineering: A Studyat Digital Equipment Corporation (L. Kennedy).Understanding the Competition: The CEO's Perspective (M. Downhamet al.).Developing a World-Class CI Program in Telecoms (S. Marceau &K. Sawka).Small but Powerful: Six Steps for Conducting CompetitiveIntelligence Successfully at a Medium-Sized Firm (A. Berger).Leveraging Information for Action: A Look into the Competitive andBusiness Intelligence Consortium Benchmarking Study (J. Prescottet al.).Organizing the Competitive Intelligence Function: A BenchmarkingStudy (C. Lackman, et al.)."TAP-IN" to Strategic and Tactical Intelligence in the Sales andMarketing Functions (C. Miree & J. Prescott).Key Intelligence Topics: A Process to Identify and DefineIntelligence Needs (J. Herring).COMPETITIVE TECHNICAL INTELLIGENCE.Scenario Analysis and Early Warning Systems at Daimler-BenzAerospace (F. Tessun).CTI at Applied Biosystems: Attracting, Monitoring, and ExploitingTechnology-Based Opportunities (T. Budd).Benchmarking the "External Technology Watching" Process: Chevron'sExperience (D. Ransley).Past, Present, and Future Directions for Technical Intelligence (W.Rosenkrans).Starting a Competitive Technical Intelligence Function: ARoundtable Discussion (P. Bryant, et al.).Appendix: CI-Focused Organizations Referred to in This Book.Index.About the Editors.