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Orchestrating Success
Improve Control of the Business with Sales & Operations Planning
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Gewicht:
417 g
Format:
235x157x14 mm
Beschreibung:
Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
Working in Concert.
Synchronizing with the Marketplace.
Conducting the Process.
Establishing Responsibilities.
Preparing the Data.
Operating the Process.
Implementing the Process.
Appendices.
Index.
Synchronizing with the Marketplace.
Conducting the Process.
Establishing Responsibilities.
Preparing the Data.
Operating the Process.
Implementing the Process.
Appendices.
Index.
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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company s business plan and each department s operations, accurately anticipate changes in customer s needs and significantly improve a firm s competitive position with an enhanced level of customer satisfaction.