In today s society many young people have lost sight of the value of money and seem to believe that money really does "e;grow on trees."e; Part expose and part survival guide, Prodigal Sons and Material Girls addresses the nagging issue faced by many parents today why do their children have such unrealistic expectations about money? The book is divided into two comprehensive parts. Part I outlines the disturbing facts about America s possession-crazed youth and the society that has distorted their views. You ll be introduced to everything from the "e;three-headed monster"e; a high-powered triumvirate of consumer products companies, media conglomerates, and advertising agencies that has tremendous influence over your children to the distorted view of the American Dream as shaped by principles known as "e;The Teen Commandments."e; In learning what you re up against you can teach financial responsibility from a position of strength. In Part II, Dungan offers creative and convincing examples on how to leverage his highly successful "e;Share-Save-Spend"e; approach to money critical elements for you to help your children break free from the materialism that has become ingrained in our society. Through insightful anecdotes and simple exercises, you will learn how to: Talk to your children about money Understand the difference between financial wants and needs Increase the probability of your children having a prosperous life Raise your children s marketing IQ Maintain healthy financial boundaries Set a healthy example for your children to follow The "e;Share Save Spend"e; methodology will help your children establish healthy financial habits and will undoubtedly become their foundation for making a lifetime of responsible financial decisions. Nathan Dungan is an innovative leader in the financial services industry. Over the past 15 years, he has been a top-performing financial advisor outside of Philadelphia, PA and most recently served as Vice President of Marketing for Lutheran Brotherhood (now Thrivent Financial for Lutherans), a $57 billion member-owned financial services company with nearly 3 million members. Dungan is a frequent speaker and workshop leader and has been widely quoted on this subject in the New York Times, the Wall Street Journal, USA Today and has appeared on CNN and PBS.

In today's society many young people have lost sight of thevalue of money and seem to believe that money really does "grow ontrees." Part expose and part survival guide, Prodigal Sons andMaterial Girls addresses the nagging issue faced by many parentstoday - why do their children have such unrealisticexpectations about money?The book is divided into two comprehensive parts. Part Ioutlines the disturbing facts about America'spossession-crazed youth and the society that has distorted theirviews. You'll be introduced to everything from the"three-headed monster"--a high-powered triumvirate of consumerproducts companies, media conglomerates, and advertising agenciesthat has tremendous influence over your children--to thedistorted view of the American Dream as shaped by principles knownas "The Teen Commandments." In learning what you're upagainst you can teach financial responsibility from a position ofstrength.In Part II, Dungan offers creative and convincing examples onhow to leverage his highly successful "Share-Save-Spend" approachto money - critical elements for you to help your childrenbreak free from the materialism that has become ingrained in oursociety. Through insightful anecdotes and simple exercises, youwill learn how to:* Talk to your children about money* Understand the difference between financial wants andneeds* Increase the probability of your children having a prosperouslife* Raise your children's marketing IQ* Maintain healthy financial boundaries* Set a healthy example for your children to followThe "Share-Save-Spend" methodology will help yourchildren establish healthy financial habits and will undoubtedlybecome their foundation for making a lifetime of responsiblefinancial decisions.Nathan Dungan is an innovative leader in the financialservices industry. Over the past 15 years, he has been atop-performing financial advisor outside of Philadelphia, PA andmost recently served as Vice President of Marketing for LutheranBrotherhood (now Thrivent Financial for Lutherans), a $57 billionmember-owned financial services company with nearly 3 millionmembers. Dungan is a frequent speaker and workshop leader and hasbeen widely quoted on this subject in the New York Times, the WallStreet Journal, USA Today and has appeared on CNN and PBS.

Foreword.Acknowledgments.Introduction.PART I: UNDER THE SPELL OF HYPNOTIC CONSUMPTION.Just Buy It!The Gotta-Have-It-Now Generation.A Branded New World.The Teen Commandments.The Three Headed Monster.Where's the Rest of the Village?Your Own Worst Enemy.PART II: A BETTER WAY.Money See, Money Do.Your Money, Your Values.A Balanced Life--Sharing, Saving, Spending.A Balanced Life--Sharing.A Balanced Life--Saving.A Balanced Life--Spending.Raising Your Child's Marketing IQ.Learning to Fly Before Leaving the Nest.Notes.Index.