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Autor: F. Paul Pacult
ISBN-13: 9780471474166
Einband: E-Book
Seiten: 256
Sprache: Englisch
eBook Typ: PDF
eBook Format: E-Book
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American Still Life

The Jim Beam Story and the Making of the World's #1 Bourbon
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The untold story of the world's premier bourbon and the familythat made it #1
American Still Life tells the intertwined truestories of America's favorite whiskey and the family dynasty thatproduces it to this very day. Jim Beam is the world's top-sellingbourbon whiskey, with sales of over five million cases per year.Not a day has passed in the 207 years of Jim Beam's existence whena Beam family member has not been master distiller. Dedicated toquality, and dedicated to the family legacy, the Beams haveshepherded their particularly American spirit to the top of theirindustry. And they've done it in an industry beset by challenges,from government regulation and prohibition, to changing consumertastes, to fierce new global competition. By creating a brand ofunparalleled quality and consistency, and by tying the success oftheir product with the good name of the family, the Beams haveestablished a lasting legacy as perhaps one of the greatest familybusiness dynasties in American history. Not just a simple historyof "America's native spirit" (so named by an act of Congress in1964) or a simple family history, American Still Life is a story ofbusiness success based on quality and attention to detail, constantinnovation, revolutionary branding and advertising, and adaptationto the business environment.

F. Paul Pacult (Walkill, NY) is recognized the world overas his generation's most accomplished and respected authority onbeverage alcohol. He has written for many magazines, includingPlayboy, Wine and Spirits, Connoisseur, Whisky, Drink, Men'sJournal, Cheers, Country Inns, Travel and Leisure, Bon Appetit,Decanter, and Food and Wine. Among his manyaccomplishments, he has hosted and coproduced two syndicatedtalk-radio programs and served as the primary expert on whiskey,beer, and wine for the History Channel documentary AmericaDrinks: History in a Glass.
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Foreword vii

Preface ix

Acknowledgments xv

PART ONE: THE FOUNDATIONS

1 Jacob Beam and Surviving in a Harsh Land 3

2 David Beam and Pre-Civil War Kentucky 37

3 David M. Beam and the Debris of War 59

PART TWO: THE DYNASTY

4 Jim Beam and the Making of a Bourbon Whiskey Brand 85

5 T. Jeremiah and Carl Beam: Jim Beam Bourbon Steps onto the World Stage 115

6 Booker Noe: Big Man, Small Batch 141

7 Other Beams: Behind Every Good Bourbon Whiskey 169

8 Finding a Crown for the Jewel 189

Appendix A Tasting Notes on Jim Beam Bourbons 209

Appendix B The Jim Beam Bourbon Timeline 221

Bibliography 229

Index 233

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Autor: F. Paul Pacult
ISBN-13 :: 9780471474166
ISBN: 0471474169
Verlag: John Wiley & Sons
Seiten: 256
Sprache: Englisch
Auflage 1. Auflage
Sonstiges: Ebook