Praise for Making Dough "e;I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!"e; -Jay Conrad Levinson Bestselling Author, Guerrilla Marketing series of books "e;Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand."e; -Phil Lempert Author, Being the Shopper and Today show food trends editor "e;Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story."e; -Vince Gill Singer/Songwriter "e;You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from."e; -Seth Godin Author, Purple Cow "e;Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring."e; -Al Ries Coauthor, The Fall of Advertising and the Rise of PR "e;I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world."e; -From the Foreword by Dick Clark Producer, Entertainer, and Krispy Kreme Franchisee

Praise for Making Dough"I was enchanted, intrigued, and fascinated by every page of thisbook. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that DickClark) have done a masterful job of storytelling in Making Dough.The book is inspirational, enlightening, and just plain greatreading. In fact, it's great reading with sprinkles on it. What ayummy book!"Jay Conrad LevinsonBestselling Author, Guerrilla Marketing series of books"Krispy Kreme's success goes well beyond being a retail phenomenon.This book will show you what went on behind the scenes to build thecompany. Along the way, it will teach you how you can take aproduct that is seemingly counter-culture and turn it into anaddictive brand."Phil LempertAuthor, Being the Shopper and Today show food trends editor"Words can't do justice to Krispy Kreme doughnuts-just eat one! Butas a fan of the product, it's interesting to read this businesssuccess story."Vince GillSinger/Songwriter"You know what? You have absolutely no chance of starting the nextKrispy Kreme! But, the lessons they learned and the insight theyused to build their once-in-a-lifetime success are usefulpractical, and powerful tactics that any business can benefitfrom."Seth GodinAuthor, Purple Cow"Take heart. You don't need a massive organization and a massiveadvertising budget to build a powerful brand. This interesting bookby Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on ashoestring."Al RiesCoauthor, The Fall of Advertising and the Rise of PR"I think it's safe to say that just about every company would loveto know the secret ingredients of Krispy Kreme's sweet success.After all, it doesn't advertise, it is a revered member of thecommunity, and it keeps growing like crazy. What an extraordinarybusiness! Without doubt, you should pay attention to what KrispyKreme is doing, especially if you want to prosper in today'scompetitive world."From the Foreword by Dick ClarkProducer, Entertainer, and Krispy Kreme Franchisee

Foreword.Introduction.1. Mix Good Taste with Show Business.2. Be Picky About Your Partners.3. Make Good Use of Your Time and Resources.4. Expand and Protect Your Brand.5. Think Big, but Grow Carefully.6. Be a Guerrilla Marketer with a Soft Touch.7. Maintain High Standards.8. Harness the Power of Technology.9. Give Back to the Community.10. Select, Treat, and Train Your Employees Well.11. Build on Your Success.12. Keep Them Coming Back.Milestones Krispy Kreme History.Acknowledgments.Notes.Index.