Der Artikel ist weiterhin als ^^OTHERCONDITION^^ verfügbar.
Autor: Thomas A. McLaughlin
ISBN-13: 9780471788287
Einband: E-Book
Seiten: 252
Sprache: Englisch
eBook Typ: PDF
eBook Format: E-Book
Kopierschutz: Adobe DRM [Hard-DRM]
Systemvoraussetzungen
Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt.

Nonprofit Strategic Positioning

Decide Where to Be, Plan What to Do
Geben Sie Ihre Bewertung ab!  
Wir verlosen jeden Monat unter allen freigegebenen Rezensionen
3 Gutscheine im Wert von 20 Euro. Teilnahmebedingungen
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.
Acknowledgments.
About the Author.

Introduction.

Section 1: Preplanning.

Section 2: The Logic of Strategic Positioning.

Section 3: The Formal Points of Control.

Section 4: Prepare.

Section 5: Scan Your Future.

Section 6: Scan for Internal Strengths.

Section 7: Decide Where to Be.

Recipe Card: How to Devise a Statement of Desired StrategicPosition.

Appendices: Toolkit.

Introduction to Appendices.

A. Quick Start.

B. National Research with Personal Perspectives.

C. Brainstorming/Clustering Technique.

D. Weighted Voting Techniques.

E. Media Markets.

F. Future Scan Form.

G. Data Sources for Competitive Research.

H. Attention Board Members and Staff: Develop Your Own PersonalStrategic Position.

Index.

Zu diesem Artikel ist noch keine Rezension vorhanden.
Helfen sie anderen Besuchern und verfassen Sie selbst eine Rezension.

 

Rezensionen

Autor: Thomas A. McLaughlin
ISBN-13 :: 9780471788287
ISBN: 0471788287
Verlag: John Wiley & Sons
Seiten: 252
Sprache: Englisch
Auflage 1. Auflage
Sonstiges: Ebook