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Nonprofit Strategic Positioning
Decide Where to Be, Plan What to Do
E-Book
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9780471788287
Veröffentl:
2006
Einband:
E-Book
Seiten:
252
Autor:
Thomas A. McLaughlin
eBook Typ:
PDF
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.
Acknowledgments.About the Author.Introduction.Section 1: Preplanning.Section 2: The Logic of Strategic Positioning.Section 3: The Formal Points of Control.Section 4: Prepare.Section 5: Scan Your Future.Section 6: Scan for Internal Strengths.Section 7: Decide Where to Be.Recipe Card: How to Devise a Statement of Desired StrategicPosition.Appendices: Toolkit.Introduction to Appendices.A. Quick Start.B. National Research with Personal Perspectives.C. Brainstorming/Clustering Technique.D. Weighted Voting Techniques.E. Media Markets.F. Future Scan Form.G. Data Sources for Competitive Research.H. Attention Board Members and Staff: Develop Your Own PersonalStrategic Position.Index.