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Naked Conversations
How Blogs are Changing the Way Businesses Talk with Customers
E-Book
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Beschreibung:
From the creator of the number one business blog comes apowerful exploration of how, and why, businesses had better beblogging: Naked Conversations.
According to experts Robert Scoble and Shel Israel, blogs offerbusinesses something that has long been lacking in theircommunication with customers -- meaningful dialogue. Devoid ofcorporate-speak and empty promises, business blogs can humanizecommunication, bringing companies and their constituencies togetherin a way that improves both image and bottom line.
The authors use more than 50 case histories to explain whyblogging is an efficient and credible method of businesscommunication. You'll find yourself excited about the possibilitiesblogs present after reading just a few pages. Discover how:
* Prominent business leaders, including Mark Cuban of the DallasMavericks, Bob Lutz from General Motors, and Jonathan Schwartz ofSun Microsystems, are beginning to use blogs to connect with theircustomers in new ways.
* Blogging has changed the rules of communication andcompetition.
* You can launch an effective blogging strategy and the reasonswhy you should.
Featuring a foreword by Tom Peters, this is a resource you and yourbusiness can't do without.
According to experts Robert Scoble and Shel Israel, blogs offerbusinesses something that has long been lacking in theircommunication with customers -- meaningful dialogue. Devoid ofcorporate-speak and empty promises, business blogs can humanizecommunication, bringing companies and their constituencies togetherin a way that improves both image and bottom line.
The authors use more than 50 case histories to explain whyblogging is an efficient and credible method of businesscommunication. You'll find yourself excited about the possibilitiesblogs present after reading just a few pages. Discover how:
* Prominent business leaders, including Mark Cuban of the DallasMavericks, Bob Lutz from General Motors, and Jonathan Schwartz ofSun Microsystems, are beginning to use blogs to connect with theircustomers in new ways.
* Blogging has changed the rules of communication andcompetition.
* You can launch an effective blogging strategy and the reasonswhy you should.
Featuring a foreword by Tom Peters, this is a resource you and yourbusiness can't do without.
Foreword.
Introduction: Of Bloggers and Blacksmiths.
I. What's Happening.
1. Souls of the Borg.
2. Everything Never Changes.
3. Word of Mouth on Steroids.
4. Direct Access.
5. Little Companies, Long Reach.
6. Consultants Who Get It.
7. Survival of the Publicists.
8. Blogs and National Cultures.
9. Thorns in the Roses.
II. Blogging Wrong & Right.
10. Doing It Wrong.
11. Doing It Right.
12. How to Not Get Dooced.
13. Blogging in a Crisis.
III. The Big Picture.
14. Emerging Technology.
15. The Conversational Era.
Acknowledgments.
Name Index.
Subject Index.
Introduction: Of Bloggers and Blacksmiths.
I. What's Happening.
1. Souls of the Borg.
2. Everything Never Changes.
3. Word of Mouth on Steroids.
4. Direct Access.
5. Little Companies, Long Reach.
6. Consultants Who Get It.
7. Survival of the Publicists.
8. Blogs and National Cultures.
9. Thorns in the Roses.
II. Blogging Wrong & Right.
10. Doing It Wrong.
11. Doing It Right.
12. How to Not Get Dooced.
13. Blogging in a Crisis.
III. The Big Picture.
14. Emerging Technology.
15. The Conversational Era.
Acknowledgments.
Name Index.
Subject Index.