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The Personal MBA 10th Anniversary Edition
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ISBN-13:
9780525543022
Veröffentl:
2020
Erscheinungsdatum:
01.09.2020
Seiten:
496
Autor:
Josh Kaufman
Gewicht:
400 g
Format:
210x140x27 mm
Sprache:
Englisch
Beschreibung:
Josh Kaufman helps people make more money, get more done, and have more fun. His first book, The Personal MBA: Master the Art of Business, is an international bestseller. He lives in Colorado.
TIMELINESS: A recent study by the National Center for Education Statistics concluded that the average 2016-17 student loan balances totaled $66,300 for MBA graduates. The Personal MBA, 10th Anniversary Edition is perfectly situated to take advantage of the growing public awareness of the student loan crisis. In addition, according to Google Trends, over the past five years, the search term "personal education" has maintained consistent popularity, revealing increased consumer interest in self-edification.PREVIOUS SUCCESS: A perennial seller, The Personal MBA has sold over a 160,000 copies. The revised 2012 paperback edition has outsold its previous 2010 hardcover edition, pointing to a continued demand for the title.ONLINE PLATFORM: Kaufman's Personal MBA manifesto and business reading list has been downloaded over 5 million times via personalmba.com.
The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.
Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.
The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.
Inside you'll learn concepts such as:
The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics.
The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are?
Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.
The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.
Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.
The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.
Inside you'll learn concepts such as:
The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics.
The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are?
Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.
The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.