Email marketing is the undisputed king of marketing. Email marketing has low costs and generates a high return-on-investment. But most alternative health and supplement companies don't leverage email marketing to the fullest. Especially when launching new products, running new promotions, and creating loyal customers who won't leave you for your competitors.
In THE 6-FIGURE PROFIT FIRST EMAILS PRODUCT LAUNCH SYSTEM, I reveal my weird email secrets for consistently launching record-breaking products, revitalizing older products, positioning your company as the #1 expert in your niche, and creating a rabidly engaged following who buys every product you promote. Inside the book, you'll discover the most common email mistakes alternative health and supplement companies make, a 6-figure product launch formula you can follow when launching new products, and an in-depth review of creating better bullets and subject lines. If you don't get consistent and reliable results every time you hit "send," this might be the most profitable book you pick up all year.
CONTENTS
Section 1 - The Profit First Email Foundation
Chapter 1 - Why Ugly, Plain Text Emails Reign Supreme ................ 1
Chapter 2 - How To Boost Your Opens, Click-Throughs,
And Conversion Rates With Storytelling ..................... 11
Chapter 3 - The "Twist The Knife" Method For Jazzing
Up Your Email Sales........................................................22
Chapter 4 - Contrast Killed The Cat: How Using Contrast
Puts Your Persuasion On Steroids .................................30
Chapter 5 - The Easiest, Quickest, And Least Painful Way
To Double (Or Even Triple) Your Emails Sales ............36
Chapter 6 - Deadlines: The Most Powerful Tool For
Making Your Email Campaigns Explode
Through The Roof ...........................................................45
Chapter 7 - How To Use Urgency & Scarcity To "Ethically
Force" Your Customers To Buy Now (And
Thank You After).............................................................54
Chapter 8 - The Single Biggest And Most Lethal Mistake
Brands Make With Their Email Marketing.................63
Chapter 9 - Why Copywriting Can't Save Your Dying Business ...72
Chapter 10 - 7 Bonafide Reasons Why Email Marketing
Beats Advertising In A Battle ......................................... 76
Section 2 - The Profit First Email Product Launch System
Introduction And Results ...............................................97
Part 1 - Fueling The Engine & Introducing The Offer ........... 101
Part 2 - How To Angle-Pimp Your Emails
To Get The Maximum Number Of Sales ........................................ 111
Part 3 - Scheduling The Weekday Promo
And The Weekend Promo ............................................................. 116
Section 3 - Appendixes
Appendix 1 - The Bullet Dojo: How To Write Irresistible
Bullets, Subject lines, Headlines, and Titles To
Make More Sales Than You Ever Thought Possible..127
Appendix 2 - Why iOS15 Will Change Email Marketing
Forever (And Why This Is A Good Thing)................180
Appendix 3 - The 89-Word Long, Exhaustive List Of Spam Triggering Words (And Alternative Words To
Use Instead) .................................................................... 193