Kenneth Cukier is a senior editor at The Economist and host of its weekly podcast on technology Babbage. He is also an associate fellow at Saïd Business School at the University of Oxford. Viktor Mayer-Schönberger is professor of internet governance and regulation at the Oxford Internet Institute at the University of Oxford. He is also a faculty affiliate of the Belfer Center for Science and International Affairs at Harvard University. Francis de Véricourt is professor of management science and the director of the Center for Decisions, Models, and Data at the European School of Management and Technology in Berlin.

SPECIFIC EXAMPLES OF FRAMING THROUGHOUT: Surprising, diverse, fascinating stories of successful framing from medical research, anti-terrorism operations, space exploration, the fight against climate change, and more will appeal to a broad spectrum of readers.THE BIG IDEA BUSINESS BOOK WITH BROAD APPEAL: This is that kind of "big ideas" book with solid research, lucid writing, and actionable takeaways-like Range, The Power of Habit, Dutton's forthcoming Social Chemistry, and so many more.THE POWER OF THREE AUTHORS' NETWORK REACH: The authors are frequent conference speakers; Cukier and Mayer-Schonberger average around 40 public appearances per year combined. They are all well known in business media and academic circles around the world and have plenty of US media experience.10 FOREIGN DEALS AND COUNTING: FRAMERS has caused much excitement abroad!

Cukier and his co-authors have a more ambitious project than Kahneman and Harari. They don t want to just point out how powerfully we are influenced by our perspectives and prejudices our frames. They want to show us that these frames are tools, and that we can optimise their use.
Forbes

From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence. The essential tool that will enable humanity to find the best way foward is defined in Framers by internationally renowned authors Kenneth Cukier, Viktor Mayer-Schönberger, and Francis de Véricourt. 
 
To frame is to make a mental model that enables us to make sense of new situations. Frames guide the decisions we make and the results we attain. People have long focused on traits like memory and reasoning, leaving framing all but ignored. But with computers becoming better at some of those cognitive tasks, framing stands out as a critical function and only humans can do it. This book is the first guide to mastering this human ability.
 
Illustrating their case with compelling examples and the latest research, authors Cukier, Mayer-Schönberger, and de Véricourt examine:
 
·       Why advice to think outside the box is useless
·       How Spotify beat Apple by reframing music as an experience
·       How the #MeToo twitter hashtag reframed the perception of sexual assault
·       The disaster of framing Covid-19 as equivalent to seasonal flu, and how framing it akin to SARS delivered New Zealand from the pandemic
 
Framers shows how framing is not just a way to improve how we make decisions in the era of algorithms but why it will be a matter of survival for humanity in a time of societal upheaval and machine prosperity.