Jonathan A. Knee is the author of The Accidental Investment Banker: Inside the Decade That Transformed Wall Street and the co-author of The Curse of the Mogul. Professor Knee s writing has appeared in The Atlantic, the Wall Street Journal, the New York Times and elsewhere. Knee is a Professor of Finance and Economics at the Columbia Graduate School of Business, and has previously taught at Northwestern University. He is also a Senior Advisor at Evercore Partners, a boutique investment banking firm. Before joining Evercore, he was a managing director and co-head of Morgan Stanley's Media Group.

EXPERTISE: Knee has considered what really makes digital businesses work as a professor at Columbia Business School, an investment banker at Goldman Sachs and Evercore, and as a business journalist at outlets including the New York Times's Dealbook and the Wall Street Journal. His diagnoses of the tech giants' strengths and weaknesses are controversial, but grounded in significant research and expertise.ENTREPRENEURIAL AND INVESTMENT AUDIENCE: Entrepreneurs trying to found the next billion-dollar competitor to the FAANG businesses, as well as investors seeking to put money in the winners, will find value in Knee's book.CONTROVERSIAL: Knee identifies significant weaknesses in each of the biggest tech companies. His cleareyed analyses of their positions and pessimism about their continued growth are provocative, and will invite discussion and disagreement in the media and the business world.TRACK: Both of Knee's previous trade books were well-received by readers and critics. His second is about media and was intended for a comparatively narrow audience, but his first, The Accidental Investment Banker, was a critical darling.

An investment banker and professor explains what really drives success in the tech economy

Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It's the platform economy, or network effects, or some other magical power that makes their ultimate world domination inevitable. Investment banker and professor Jonathan Knee argues that the truth is much more complicated--but entrepreneurs and investors can understand what makes the giants work, and learn the keys to lasting success in the digital economy.

Knee explains what really makes the biggest tech companies work: a surprisingly disparate portfolio of structural advantages buttressed by shrewd acquisitions, strong management, lax regulation, and often, encouraging the myth that they are invincible to discourage competitors. By offering fresh insights into the true sources of strength and very real vulnerabilities of these companies, The Platform Delusion shows how investors, existing businesses, and startups might value them, compete with them, and imitate them.

The Platform Delusion demystifies the success of the biggest digital companies in sectors from retail to media to software to hardware, offering readers what those companies don't want everyone else to know. Knee's insights are invaluable for entrepreneurs and investors in digital businesses seeking to understand what drives resilience and profitability for the long term.