che-chandler.de
Twenty Ads That Shook the World
The Century's Most Groundbreaking Advertising and How It Changed Us All
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Alle Preise inkl. MwSt.
| zzgl. Versand
Nicht verfügbar
Zum Merkzettel
Gewicht:
449 g
Format:
232x187x17 mm
Beschreibung:
JAMES B. TWITCHELL is the author of several books on advertising, including Adcult USA: The Triumph of Advertising in American Culture and Carnival Culture: The Trashing of Taste in America. He is an alumnus professor of English at the University of Florida.
James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.