Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, explores how different genres of popular music are branded and marketed today. The authors provide research explaining how established mainstream artists and bands, from Christian heavy metal bands to Kanye West to Marilyn Manson, are continuing to market themselves in an ever-changing technological world, and how such bands can use integrated marketing communication to effectively 'brand' themselves to prevent technology and delivery changes from stifling their success. Rock Brands further addresses the use of religious and political words and images to gain an audience, as well as the latest technological influences of gaming, reality television, and social networking websites.

Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively 'brand' themselves. This branding is intended as a protection so that technology and delivery changes don't stifle the bands' success. KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular musical influences considered in this part of the analysis. In the second section, the authors explore how some musicians effectively use attention-grabbing issues such as politics (for example, Kanye West and countless country musicians) and religion (such as with Christian heavy metal bands and Bon Jovi) in their lyrics, and also how imagery is utilized by artists such as Marilyn Manson to gain a fan base. Finally, the book will explore specific changes in the media available to market music today (see M.I.A. and her use of new media) and, similarly, how these resources can benefit music icons even after they are long gone, as with Elvis and Michael Jackson. Rock Brands further examines gaming, reality television, and social networking sites as new outlets for marketing and otherwise experiencing popular music. What makes some bands stand out and succeed when so many fail? How does one find a niche that isn't just kitsch and can stand the test of time, allowing the musician to grow as an artist as well as grow a substantial fan base? Elizabeth Barfoot Christian and the book's contributors expertly navigate these questions and more in Rock Brands: Selling Sound in a Media Saturated Culture.

Chapter 1 Introduction
Part 2 Part I: Leaving a Lasting Impression—Why Branding Works
Chapter 3 Chapter One: KISS Your Money Goodbye: Why fans can't get enough of the biggest rock brand in history
Chapter 4 Chapter Two: Highway to Heavenly Profits: The marriage of AC/DC and Wal-Mart
Chapter 5 Chapter Three: The family Osbourne: A narrative of domesticity tames and enriches the godfather of heavy metal
Chapter 6 Chapter Four: "Moving her hips, like, yeah": Can Miley Survive the Hannah Brand?
Chapter 7 Chapter Five: Birds of a Feather? Positioning Phish in Relation to the Grateful Dead in Rolling Stone Album Reviews
Chapter 8 Chapter Six: Fandom of the Internet: Musician Communication with Fans
Part 9 Part II: Image is Everything—How Religion and Politics Play in Pop Music Culture
Chapter 10 Chapter Seven: Manson's R + J: Shakespeare, Marilyn Manson, and the Fine Art of Scapegoating
Chapter 11 Chapter Eight: Leading People to Rock: Evangelism in the Music of Bon Jovi
Chapter 12 Chapter Nine: It's Still Rock and Roll to Me: Christian Heavy Metal and the Problem of Authenticity
Chapter 13 Chapter Ten: Sight and Sound: How a Louis Vuitton Advertisement Defines Rock and Roll
Chapter 14 Chapter Eleven: Kanye West: A Critical Analysis of a Cultural Icon's Rhetoric and Celebrity
Chapter 15 Chapter Twelve: Country Crooners and FOX News
Part 16 Part III: Outlasting Your 15 Minutes—Making the Medium Work for You in Life and Death
Chapter 17 Chapter Thirteen: "If You Catch Me At The Border I Got Visas In My Name": Borders, Boundaries, and the Production of M.I.A.
Chapter 18 Chapter Fourteen: Your 'American Idol': The Intersection Between Reality Television, Ideology and the Music Industry in Popular Culture
Chapter 19 Chapter Fifteen: Gaming the Guitar: Aerosmith, Metallica, The Beatles, and the Music Video Game Revolution
Chapter 20 Chapter Sixteen: How Much Does It Cost If It's Free? The Selling (Out) of Elvis Presley
Chapter 21 Chapter Seventeen: Death in Digital: Michael Jackson, 21st Century Celebrity Death, and the Hero's Journey
Chapter 22 Acknowledgements
Chapter 23 About the Contributors
Chapter 24 About the Editor
Chapter 25 Index