Performativity has emerged as a critical new idea across the humanities and social sciences, from literary and cultural studies to the study of gender and the philosophy of action. In this volume, Jeffrey Alexander demonstrates how performance can reorient our study of politics and society. Alexander develops a cultural pragmatics that shifts cultural sociology from texts to gestural meanings. Positioning social performance between ritual and strategy, he lays out the elements of social performance - from scripts to mise-en-sc ne, from critical mediation to audience reception - and systematically describes their tense interrelation. This is followed by a series of empirically oriented studies that demonstrate how cultural pragmatics transforms our approach to power. Alexander brings his new theory of social performance to bear on case studies that range from political to cultural power: Barack Obama's electoral campaign, American failure in the Iraqi war, the triumph of the Civil Rights Movement, terrorist violence on September 11th, public intellectuals, material icons, and social science itself. This path-breaking work by one of the world's leading social theorists will command a wide interdisciplinary readership.

Performativity has emerged as a critical new idea across thehumanities and social sciences, from literary and cultural studiesto the study of gender and the philosophy of action. In thisvolume, Jeffrey Alexander demonstrates how performance can reorientour study of politics and society.Alexander develops a cultural pragmatics that shifts culturalsociology from texts to gestural meanings. Positioning socialperformance between ritual and strategy, he lays out the elementsof social performance - from scripts to mise-en-scène, fromcritical mediation to audience reception - and systematicallydescribes their tense interrelation. This is followed by a seriesof empirically oriented studies that demonstrate how culturalpragmatics transforms our approach to power.Alexander brings his new theory of social performance to bear oncase studies that range from political to cultural power: BarackObama's electoral campaign, American failure in the Iraqi war, thetriumph of the Civil Rights Movement, terrorist violence onSeptember 11th, public intellectuals, material icons, and socialscience itself.This path-breaking work by one of the world's leading socialtheorists will command a wide interdisciplinary readership.

Preface and Acknowledgements.Introduction.A Cultural Theory of Social Performance.Chapter 1 The Cultural Pragmatics of Symbolic Action (with JasonMast).Chapter 2 Social Performance between Ritual and StrategyPolitical Power and Performance.Chapter 3 Performance and the Challenge of Power.Chapter 4 Social, Political, Cultural, and Performative.Chapter 5 Democratic Power and Political Performance: Obama v.McCain.Chapter 6 A Presidential Performance, Panned, or Obama as theLast Enlightenment Man.Chapter 7 Performing Counter-Power: The Civil RightsMovement.Chapter 8 Performing Terror on September 11th.Chapter 9 War and Performance: Afghanistan and Iraq.Cultural Power and Performance.Chapter 10 Intellectuals and Public Performance.Chapter 11 Iconic Power and Performativity: The Role of theCritic.Notes.Bibliography.