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Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
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Gewicht:
401 g
Format:
234x156x14 mm
Beschreibung:
Dr Christian Mikunda, internationally acclaimed dramatist, guru, psychologist and trend scout, specializes in advising companies worldwide on mood management in public spaces. Through his consultancy, CommEnt, he advises TV stations, shopping malls, hotel chains, museums, branded product manufacturers and city centres. He lectures at the University of Vienna.
"those wanting to learn more about marketing psychology will enjoy the entire journey." - media week
introduction: welcome to the third place!
Successfully establish an emotional bond with customers by linking the desire for entertainment with emotion and explore how this is achieved through the most spectacular 'experience worlds' across the globe.