Prof. Dr. Günter Müller-Stewens, Institut für Betriebswirtschaft, Universität St. Gallen.

Many companies have a well-established business model. However, today companies are often relying on a business model that was fundamentally suited to a different era. As organizations try to adapt to a new environment they risk relying on improvements that only scratch the surface of developing a radically different value proposition. Based on rigorous research of companies that have successfully and radically re-designed their business model, Radical Business Model Transformation shows why they made the leap, what they had to do to achieve it and how it has transformed the potential for their organizations. Radical Business Model Transformation provides a roadmap that will enable organizations to benchmark how far they have crossed the line to making a radical transformation, as well as a toolkit for diagnosing the type of transformation made. Case studies of organizations that have crossed the line to a more transformative business include Daimler, SAP, Xerox, Atlas Copco, Infosys and Netflix. The book highlights what is needed to take up the leadership challenge required for adopting a radical business model transformation as well as providing a manual for how to do it. This book is essential reading for professionals and students interested in ensuring that their business model is future-proof to withstand a new proliferation of digital innovations that set to transform the business landscape.

Includes a manual for organizations wanting to take up the leadership challenge and navigate their own business transformation.

Section - ONE: Why Business Models Need To Radically Shift; Chapter - 01: Taking Consequences From Digitization And Servitization; Chapter - 02: Assessing Your Current Business Model; Chapter - 03: Moving From Small Tweaks To Radical Shifts; Section - TWO: How To Lead A Radical Shift Of Your Business Model; Chapter - 04: Shifting The Level Of Inclusiveness; Chapter - 05: Shifting The Level Of Customization; Chapter - 06: Sequenzing Multiple Radical Shifts; Section - THREE: Learning From Successful Transformational Organizations; Chapter - 07: Case Studies Of Companies Shifting Radically The Level Of Inclusiveness; Chapter - 08: Case Studies Of Companies Shifting Radically The Level Of Customization; Chapter - 09: Case Studies Of Companies That Sequence Multiple Radical Shifts; Section - FOUR: How To Move Forward; Chapter - 10: Mastering The Transformational Leadership Challenge; Chapter - 11: Navigating With The Business Model Transformation Manual;

Many companies are relying on a business model that is fundamentally suited to a different era. Now, organizations are under pressure from new trends such as digitization and servitization. Trying to adapt to a new environment, they risk relying on improvements that only scratch the surface of developing a radically different value proposition. Based on rigorous research into companies that have successfully and radically redesigned their business models, Radical Business Model Transformation shows why they made the leap, what they had to do to achieve it and how it has transformed the potential for their organizations. This book is a step-by-step guide for leaders who want to seize the opportunity of new business models and gain a competitive advantage. It explains how to assess the status quo, identify the value of future business models and develop a transformation path. It also provides advice on how to involve both the leadership team and all other employees in order to implement successful business model transformation. Illustrative case studies of organizations that have crossed the line to a more transformative business range from exponential-growth companies like Netflix and global players like Xerox, SAP and Daimler to mid-sized hidden champions like Knorr-Bremse and LEGIC.Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations that are set to transform the business landscape.