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Storytelling in Organizations
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Gewicht:
340 g
Format:
229x153x12 mm
Beschreibung:
John Seely Brown, Stephen Denning, Katalina Groh, Laurence Prusak
1. How We Got into Storytelling; 2. Storytelling in Organizations: Larry Prusak; 3. Narrative as a Knowledge Medium: John Seely Brown; 4. Storytelling to Ignite Change: Steve Denning; 5. Storytelling in Making Educational Videos: Katalina Groh; 6. The Prospects for Narrative and Storytelling: Steve Denning
"Storytelling in Organizations" studies how four busy executives found themselves using storytelling to understanding and managing organizations. The authors describe their own experiences working on knowledge management, change management, and innovation strategies in such organizations as Xerox, the World Bank, and IBM.