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Products and Process Innovation in the Food Industry
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Gewicht:
571 g
Format:
241x160x20 mm
Beschreibung:
a
Introduction. Developments in the European Food Industries. Case Studies of Brioche Pasquiers, a French Pastry Processing Company. Skanemejeri, a Swedish Dairy Co-operative. Tholstrup Cheese, a Danish Dairy Company. Johma Nederland, a Dutch Fresh Salads and Sauces Producer. Neumarkter Lammsbrau, a German Brewery. Groko B. V., a Dutch Company Producing Frozen Vegetable Dishes. Magdis Royal Greenland, a Danish Seafood Company. HP Bulmer, A UK Cider Manufacturer. Pennine Foods, a UK Chilled Ready Meal Producer. Phillip Reiter, a German Meat Processor. Skane Erik. Discussion
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.