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Museum Store Management
ISBN-13:
9780759117136
Veröffentl:
2000
Seiten:
288
Autor:
Mary Miley Theobald
Serie:
American Association for State and Local History
eBook Typ:
EPUB
eBook Format:
Reflowable
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Museum Store Management is an essential resource for anyone planning to open or manage a museum store. The second edition contains an additional chapter on merchandising, many more illustrations and examples, and information on internet resources for museum store management.
Offering expert advice for every phase of museum store management, this volume is essential reading for anyone planning to open or manage a museum store. Theobald takes the guesswork out of planning and managing the museum store, informing the manager on all relevant topics such as sales tables, profits, licensing, training, product promotion, publications, inventory, merchandise, and trademarks, just to name a few. The Second Edition contains an additional chapter on merchandising, updated statistics, POS information, more illustrations and examples, additional advice on Related/Unrelated products ('Tax Status and the IRS'), and Internet information on vendors and other resources.
Chapter 1 Introduction
Chapter 2 1 A Museum Store-What is It?
Chapter 3 2 Planning for a Store
Chapter 4 3 Related Merchandise
Chapter 5 4 The Educational Role of Related Merchandise
Chapter 6 5 Product Development on a Budget
Chapter 7 6 Retails
Chapter 8 7 The Numbers Game
Chapter 9 8 Visual Merchandising
Chapter 10 9 Other Ways to Sell Merchandise
Chapter 11 10 Protecting Your Museum and its Store
Chapter 12 11 Planning for the Future
Chapter 13 Further Readings
Chapter 14 Appendix A: Licensed Manufacturers
Chapter 15 Appendix B: Model Museum Licensing Agreement