At a time of unprecedented challenges and opportunities for public health, Prevention is Primary provides models, methods, and approaches for building health and equity in communities. Written in accessible and understandable language, this comprehensive book includes the theory, concepts, and models needed to harness social justice and practice primary prevention of unnecessary illness and injury in the first place. Prevention is Primary, written by associates of the nationally renowned Prevention Institute, is a theory-to-practice book for students, faculty practitioners, and community leaders who want to take a proactive stance against the most pressing health problems in the community including asthma, tobacco, violence, HIV, poor nutrition and physical inactivity, health disparities, and environmental injustice. The volume provides a comprehensive and practical understanding of prevention on a community level. The authors define the elements of comprehensive, quality prevention efforts from the necessary partnerships that need to be developed to the training, vision, and policies that go into successful efforts.

At a time of unprecedented challenges and opportunities for publichealth, Prevention is Primary provides models, methods, andapproaches for building health and equity in communities. Writtenin accessible and understandable language, this comprehensive bookincludes the theory, concepts, and models needed to harness socialjustice and practice primary prevention of unnecessary illness andinjury in the first place.Prevention is Primary, written by associates of thenationally renowned Prevention Institute, is a theory-to-practicebook for students, faculty practitioners, and community leaders whowant to take a proactive stance against the most pressing healthproblems in the community including asthma, tobacco, violence, HIVpoor nutrition and physical inactivity, health disparities, andenvironmental injustice. The volume provides a comprehensive andpractical understanding of prevention on a community level. Theauthors define the elements of comprehensive, quality preventionefforts--from the necessary partnerships that need to bedeveloped to the training, vision, and policies that go intosuccessful efforts.

List of Tables, Figures, and Exhibits.Acknowledgments.Foreword (Georges C. Benjamin).The Contributors.Introduction (Larry Cohen, Vivian Chávez, SanaChehimi).PART ONE: DEFINING THE ISSUES.1 Beyond Brochures: The Imperative for Primary Prevention (LarryCohen, Sana Chehimi).2 Achieving Health Equity and Social Justice (Wayne H. GilesLeandris C. Liburd).3 Gender, Health, and Prevention (Michelle Ramirez, SiobhanMaty, Leslie McBride).4 The Hope of Prevention: Individual, Family, and CommunityResilience (Bonnie Benard).PART TWO: KEY ELEMENTS OF EFFECTIVE PREVENTIONEFFORTS.5 Community Organizing for Health and Social Justice (VivianChávez, Meredith Minkler, Nina Wallerstein, Michael S.Spencer).6 More Than a Message: Framing Public Health Advocacy to ChangeCorporate Practices (Lori Dorfman, Lawrence Wallack, KatieWoodruff).7 Working Collaboratively to Advance Prevention (Larry CohenAshby Wolfe).8 Making Change: The Power of Local Communities to Foster Policy(Makani Themba-Nixon).9 Using Media Advocacy to Influence Policy (Lori Dorfman).10 Primary Prevention and Program Evaluation (DanielPerales).PART THREE: PREVENTION IN CONTEXT.11 Preventing Injustices in Environmental Health and Exposures(Stephanie Ann Farquhar, Neha Patel, Molly Chidsey).12 Health and the Built Environment: Opportunities forPrevention (Howard Frumkin, Andrew L. Dannenberg).13 Creating Healthy Food Environments and Preventing ChronicDisease (Leslie Mikkelsen, Catherine S. Erickson, MarionNestle).14 Strengthening the Collaboration Between Public Health andCriminal Justice to Prevent Violence (Deborah Prothrow-Stith).15 The Limits of Behavioral Interventions for HIV Prevention(Dan Wohlfeiler, Jonathan M. Ellen).Name Index.Subject Index.